Kroll Direct Marketing

mIn#: 91272

BOOK BUYERS EMSI ALLIANCE

Segments

Monthly Hotline +$20/M
  Buyers
Quarterly Hotline +$10/M
  Buyers
2,747,885 Last 12 Months MOBs $90/M
1,400,277 Permisssion Email       * $125/M
  Addresses
1,398,187 Male Buyers +$10/M
1,177,522 Female Buyers +$10/M
1,281,264 Phone Numbers +$25/M
** "Special" Inquire
  Bundled Rate
Fundraising Rate -$15/M
Counts Thru 08/2003

Description

DELETED 08/06/2004 PER GWEN CORYELL OFF THE MARKET- LAST CONFIRMED 10/20/2003

* Includes transmission fee

Each individual on the EMSI Database has voluntarily supplied information about themselves through online surveys conducted by EMSI.  These records have been further enhanced thru an exclusive license for "Alliance" catalog mail order buyer information.  Making this a very accurate and mail responsive marketing tool.

This EMSI Masterfile extract offers you the opportunity to reach proven direct mail responsive prospects that have given their permission to receive additional offers via postal, telemarketing and Email channels.

Some of the books purchased include:  Books on tape, novels, short stories, fiction, non-fiction, biography, autobiography, entertainment, and educational books.

To view a sample of how consumer opt-in to EMSI surveys visit:  http://www.goemsi.com/ survey.htm

Additional Selections:
  CD ROM- Please inquire
  Cartridge- Please inquire

** "Special" Bundled Rate:  Matching Email & Postal addresses and phones

Media:  100% Opted-in survey respondents enhanced with "Alliance" catalog mail order purchase data

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Email addresses updated daily. Postal addresses updated monthly.

Last Update:  09/2003

Date

UPDATED 09/01/2003
CONFIRMED 08/06/2004

Unit of Sale

N/A


Gender

1,398,187 MALE
1,177,522 FEMALE

Media

SEE TEXT


Addressing

MAG TAPE OR DISKETTE


Additional Charges

SCF $10.00
State $10.00
Zip $10.00
Gender/Sex $10.00
Age $10.00
Ethnic/Ethnicity $10.00
Phone Number $25.00
Mag Tape (flat fee) $25.00
Diskette (flat fee) $25.00
Email Delivery (flat fee) $50.00
Modem/FTP/BBS (flat fee) $35.00
Run Charges $7.50
Income Select $10.00
1 Month Hotline $20.00
3 Month Hotline $10.00

Minimum Order

5,000- POSTAL
10,000- EMAIL

Net Name Policy

85% + $7.50
RUN CHARGES
50,000+