Kroll Direct Marketing

mIn#: 84722

EMSI PERFORMANCE MARKETING OPT IN EMAIL DATABASE

Segments

622,309 Opt-In Respondents $100/M
247,900 Male Respondents +$10/M
342,829 Female Respondents +$10/M
30,324 Unknown Gender +$10/M
Cost Per        * Inquire
  Acquisition
Counts Thru 11/30/2001

Description

DELETED 01/27/2003 PER MIKE ELBRECHT OFF THE MARKET- LAST CONFIRMED 12/20/2001

* Pricing opportunities on the entire file without selectivity

Each individual on the "EMSi Performance Marketing Opt-In Email Database" has voluntarily supplied information about themselves and their households, and have given permission to receive additional offers via online and postal channels.

Individuals on this EMSi database extract have provided their postal address, Email address, phone number, age and gender.  This file does not duplicate, but is complimentary to the EMSi Xtreme Consumer Masterfile.

Additional Selection:
  Exact Age- Please inquire

Age Range:          Males   Females     Total
  14 - 17          20,075    26,043    47,209
  18 - 24          46,786    70,582   122,519
  25 - 34          39,016    63,316   106,250
  35 - 44          29,017    52,537    84,648
  45 - 54          17,727    31,771    51,358
  55+              13,767    19,450    34,424

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.

Last Update:  12/2001

Date

UPDATED 12/01/2001
CONFIRMED 01/27/2003

Unit of Sale

N/A


Gender

SEE TEXT


Media

100% OPTED-IN SURVEY
RESPONDENTS

Addressing

EMAIL


Additional Charges

State $10.00
SCF $10.00
Zip $10.00
Age Range $10.00
Gender/Sex $10.00

Minimum Order

10,000
ENTIRE FILE- CPA