EMSI XTREME CONSUMER OUTDOOR SPORTS AND CAMPING

DELETED 01/27/2003 PER MIKE ELBRECHT OFF THE MARKET- LAST CONFIRMED 04/17/2002

* Includes transmission fee

TITLE:  EMSI XTREME CONSUMER OUTDOOR SPORTS AND CAMPING INTERESTS

Xtreme selectivity and xtreme flexibility deliver xtreme responsiveness from mailing to the EMSI Xtreme Consumer Outdoor Sports & Camping Interests extract file.

Each individual on the file has voluntarily supplied information about the types of outdoor sports or camping activities they enjoy through online surveys.  They have given permission to receive additional offers.

To view a sample of how consumers opt-in to EMSI surveys visit:  http://www.goemsi.com/ survey.htm

Additional Selections:
  ** "Special" Bundled Rate- Please inquire
  Participation in Sporting Activity @ $10/M
  Amount Planning to Spend on Equipment/
    Apparel @ $10/M
  Plan to Purchase @ $10/M
  Lifecycles @ $20/M
  FTP @ $35/F

** "Special" Bundled Rate:  Matching Email & postal addresses and phones.

Participation in a Sporting Activity Within the Last 12 Months (multiple response):
  Boating                              35,083
  Camping                              24,715
  Fishing                              33,176
  Hunting                              32,131
  Shooting Sports                      19,881

Amount Planning to Spend on Equipment/Apparel in the Next 12 Months (multiple response):
  Under $150                           11,018
    $150 -   $249                       7,743
    $250 -   $499                       8,296
    $500 -   $749                       4,849
    $750 -   $999                       3,504
  $1,000 - $1,499                       4,964
  $1,500 - $1,999                       3,005
  $2,000+                               8,584

Plan to Purchase Within the Next 12 Month (multiple response):
  Ammunition                            5,180
  ATV                                   9,140
  Binoculars                           12,420
  Boots                                21,599
  Bow                                   5,454
  Camouflage Apparel                   14,287
  Camp Stove                            5,739
  Chest Waders                          4,061
  Compass                               5,800
  Cooler                               12,774
  Decoys                                2,761
  Depth Finder                          3,899
  Downrigger                              972
  Fishing Line                         21,092
  Flashlight                           15,921
  GPS                                   7,800
  Handgun                              10,276
  Hip Waders                            2,577
  Jet Ski                               3,919
  Lantern                               6,816
  Muzzleloader                          3,557
  Outboard Motor                        2,629
  Reel                                 13,086
  Rifle                                10,328
  Rod                                  15,180
  Scope                                 8,484
  Shotgun                               8,813
  Sleeping Bag                         14,448
  Snowmobile                            4,533
  Tackle Box                           10,192
  Tent                                 12,386

Type of Vehicle Regularly Drive:
  Car                                  56,873
  Mini Van                             10,695
  Station Wagon                         2,764
  SUV/Truck                            19,787

Opt-In Email Addresses:
  Male Respondents                     22,969
  Female Respondents                   34,553

If you can't find the selection you need on the EMSI Consumer Outdoor Sports & Camping Interests datacard, it doesn't mean that the information isn't available.  New online survey questions are continuously being asked and responses being collected.  Please contact list owner/manager for "xtreme" data and assistance.

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.

Last Update:  04/2002