Kroll Direct Marketing

mIn#: 84572

EMSI KNOWN MAIL ORDER ALLIANCE CATALOG PRODUCT BYR

Segments

9,774,183 Known Mail Order Buyers $90/M
9,774,183 Permission Email        * $125/M
  Addresses
Inquire Male Buyers +$10/M
Inquire Female Byrs +$10/M
9,744,183 Phone Numbers +$25/M
** "Special" $135
  Bundled Rate
Fundraising Rate -$15/M
Counts Thru 04/2003

Description

DELETED 08/06/2004 PER GWEN CORYELL OFF THE MARKET- LAST CONFIRMED 06/04/2003

* Includes transmission fee

(Formerly:  EMSI Xtreme Consumer Known Mail Order Product Buyers)

Xtreme selectivity and xtreme flexibility deliver xtreme responsiveness from mailing to the EMSI Known Mail Order "Alliance" Product Buyers postal and Email address file.

Each individual on the file has voluntarily supplied information about themselves through online surveys conducted by EMSI.  These records have been enhanced with "Alliance" mail order buyer and Retail buyer information. Many product categories are selectable making this a very accurate list for your product or service.

Please keep in mind that this file represents a very responsive market segment where many of the names are in fact, "multiple-response" by the nature of the products purchased.

This EMSI masterfile extract offers you the opportunity to reach millions of qualified direct mail responsive prospects that have given their permission to receive additional offers via postal, telemarketing and Email channels.

To view a sample of how consumer opt-in to EMSI surveys visit:  http://www.goemsi.com/ survey.htm

Additional Selections:
  CD ROM- Please inquire
  Cartridge- Please inquire
  Merchandise Category Purchased @ $20/M

** "Special" Bundled Discounted Rate:
Matching Email & Postal addresses

Merchandise Category Purchased (multiple response):
Postal Addresses:
  Affordable Bed/Bath & Linens        443,511
  Art Gallery & Museum Merchandise    231,686
  Arts & Crafts                       813,159
  Automotive Parts & Accessories    1,087,026
  Audio/Video/Electronics             974,553
  Aviation                             16,747
  Beer, Coffee & Tea                  803,540
  Books                               696,768
  Brand Name Collectibles &           238,747
    Merchandise
  Cakes & Breads                      195,157
  Children's Apparel & Shoes          321,325
  Children's Merchandise - All Ages 1,363,161
  Children's Merchandise - Ages 0-6   427,587
  Children's Merchandise - Ages 7+    222,939
  Chocolates & Confections            389,087
  Cigars & Tobacco                    128,383
  Collectibles                        610,928
  Computer Hardware                   169,311
  Computer Software                   750,603
  Country/Rural Home Decor & Gifts    363,794
  Discount Domestic Merchandise     2,035,147
  Electronics, Gifts & Gadgets        447,221
  Environmental/New Age               185,504
  Fashion Accessories                 559,896
  Female Shoes                        390,552
  Fine Furnishings                    315,452
  French Decor & Gifts                 16,538
  Fruits & Nuts                       217,817
  Garage/Home Tools & Supplies        948,225
  Gardening Tools & Supplies          784,339
  General Gifts & Merchandise         945,775
  Golf Apparel & Merchandise          627,349
  Health & Wellness                 1,059,906
  High & Mid Ticket Jewelry            90,425
  High-Mid Ticket Beauty & Spa      1,253,260
  High Ticket Bed/Bath & Linens       220,012
  High Ticket Female Apparel          581,308
  High Ticket Male Apparel            400,342
  High Ticket Male & Female Apparel   871,942
  High Ticket/Upscale Gifts &         744,482
    Merchandise
  Home Decor & Gifts                  974,910
  Horse Enthusiast & Westernwear      382,989
  Household Pet Supplies              267,723
  Hunting & Fishing                   868,213
  Intimate Apparel & Undergarments    901,749
  Kitchen Accessories & Decor         966,223
  Large Size Female Apparel           140,678
  Low Ticket Beauty                   132,498
  Low Ticket Female Apparel           602,521
  Low Ticket General Gifts &          188,965
    Merchandise
  Low Ticket Jewelry                  420,761
  Low Ticket Male Apparel              53,730
  Male & Female Shoes                 652,160
  Meats                               170,001
  Men's Shoes                         269,248
  Mid-Low Ticket Male & Female        522,722
    Apparel
  Mid Ticket Female Apparel           555,665
  Mid Ticket Male Apparel             355,643
  Miscellaneous Products Purchased  3,532,471
  Modern/Contemporary Decor & Gifts   337,209
  Music                               433,308
  Non-Profit Fundraising              282,859
  Patio/Yard Decor & Furniture        371,812
  Pool Swimwear & Sunglasses          172,329
  Professional Business Merchandise   425,160
  Recreation/Outdoor Enthusiasts    1,133,095
  Seeds Bulbs & Live Plants           459,316
  Senior Living Merchandise           222,039
  Southwestern Gifts & Apparel         13,282
  Specialty Foods & Spices            430,199
  Sports Merchandise & Apparel      1,061,826
  Stationary                          414,798
  Teen Apparel & Shoes                174,997
  Travel Packages Apparel & Supplies  401,460
  Theme Gifts & Merchandise           368,520
  Videos                              190,319
  Vitamins & Supplements              280,807
  Wine & Wine Accessories             163,460
  Woodworking Supplies                183,363

Permission Email Addresses:
  Affordable Bed/Bath & Linens        328,938
  Art Gallery & Museum Merchandise    168,704
  Arts & Crafts                       592,635
  Automotive Parts & Accessories      800,462
  Audio/Video/Electronics             711,494
  Aviation                             12,172
  Beer, Coffee & Tea                  589,117
  Books                               512,106
  Brand Name Collectibles &           175,534
    Merchandise
  Cakes & Breads                      141,780
  Children's Apparel & Shoes          238,132
  Children's Merchandise- All Ages  1,217,574
  Children's Merchandise- Ages 0-6    316,911
  Children's Merchandise- Ages 7+     163,402
  Chocolates & Confections            288,137
  Cigars & Tobacco                     94,687
  Collectibles                        450,902
  Computer Hardware                   118,194
  Computer Software                   536,605
  Country/Rural Home Decor & Gifts    266,905
  Discount Domestic Merchandise     1,507,729
  Electronics, Gifts & Gadgets        327,798
  Environmental/New Age               135,000
  Fashion Accessories                 425,195
  Female Shoes                        292,467
  Fine Furnishings                    223,007
  French Decor & Gifts                 12,206
  Fruits & Nuts                       159,670
  Garage/Home Tools & Supplies        687,842
  Gardening Tools & Supplies          569,113
  General Gifts & Merchandise         693,778
  Golf Apparel & Merchandise          463,225
  Health & Wellness                   778,645
  High & Mid Ticket Jewelry            67,339
  High-Mid Ticket Beauty & Spa        945,130
  High Ticket Bed/Bath & Linens       163,215
  High Ticket Female Apparel          434,576
  High Ticket Male Apparel            297,400
  High Ticket Male & Female Apparel   661,516
  High Ticket/Upscale Gifts &         554,583
    Merchandise
  Home Decor & Gifts                  725,597
  Horse Enthusiast & Westernwear      280,704
  Household Pet Supplies              194,020
  Hunting & Fishing                   643,677
  Intimate Apparel & Undergarments    677,062
  Kitchen Accessories & Decor         708,612
  Large Size Female Apparel           104,275
  Low Ticket Beauty                    96,809
  Low Ticket Female Apparel           449,909
  Low Ticket General Gifts &          140,587
    Merchandise
  Low Ticket Jewelry                  312,293
  Low Ticket Male Apparel             389,903
  Male & Female Shoes                 486,870
  Meats                               124,993
  Men's Shoes                         201,699
  Mid-Low Ticket Male & Female        394,214
    Apparel
  Mid Ticket Female Apparel           414,364
  Mid Ticket Male Apparel             262,514
  Miscellaneous Products Purchased  2,638,481
  Modern/Contemporary Decor & Gifts   249,284
  Music                               316,754
  Non-Profit Fundraising              206,163
  Patio/Yard Decor & Furniture        271,405
  Pool Swimwear & Sunglasses          128,374
  Professional Business Merchandise   309,902
  Recreation/Outdoor Enthusiasts      835,250
  Seeds Bulbs & Live Plants           331,281
  Senior Living Merchandise           162,480
  Southwestern Gifts & Apparel          9,648
  Specialty Foods & Spices            312,176
  Sports Merchandise & Apparel        797,767
  Stationary                          304,904
  Teen Apparel & Shoes                133,401
  Travel Packages Apparel & Supplies  293,278
  Theme Gifts & Merchandise           270,601
  Videos                              139,617
  Vitamins & Supplements              204,168
  Wine & Wine Accessories             119,636
  Woodworking Supplies                131,288

Catalog offers must be an "Alliance" member in order to utilize this data.  Please contact list owner/manager for additional details on these parameters.

Media:  100% Permission based Email and Postal records including survey respondents  enhanced with "Alliance" catalog mail order purchase data

$250/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Email addresses updated daily. Postal addresses updated monthly.

Last Update:  05/2003

Date

UPDATED 05/01/2003
CONFIRMED 08/06/2004

Unit of Sale

N/A


Gender

% N/A


Media

SEE TEXT


Addressing

MAG TAPE OR DISKETTE


Additional Charges

Income Select $15.00
Product $20.00
State $8.00
SCF $8.00
Zip $8.00
Gender/Sex $10.00
Phone Number $25.00
Email Delivery (flat fee) $50.00
Ethnic/Ethnicity $15.00
Mag Tape (flat fee) $25.00
Diskette (flat fee) $25.00
Run Charges $7.50
Modem/FTP/BBS (flat fee) $35.00
Age $15.00

Minimum Order

5,000- POSTAL ADDRESSES
10,000- EMAIL ADDRESSES

Net Name Policy

85% + $7.50
RUN CHARGES
50,000+