EMSI XTREME CONSUMER TECHNOLOGY AND INTERNET

DELETED 01/23/2003 PER MIKE ELBRECHT OFF THE MARKET- LAST CONFIRMED 09/20/2002

* Includes transmission fee

TITLE:  EMSI XTREME CONSUMER TECHNOLOGY AND INTERNET INTERESTS

Xtreme selectivity and xtreme flexibility deliver xtreme responsiveness from mailing to the EMSI xtreme consumer technology & Internet interests extract file.

Each individual on the file has voluntarily supplied information about the types of technology utilized in the home, as well as categories of online Internet obtained by using the Internet through online surveys. They have given permission to receive additional offers.  Very few databases offer the multi-channel resources for expanded DM campaigns that EMSI offers.

To view a sample of how consumers opt-in to EMSI surveys visit:  http://www.goemsi.com/ survey.htm.

Additional Selections:
  Types of Information Obtained From Internet
    Use @ $10/M
  Technology Used @ $10/M
  Length of Time as a Current ISP Customer @
    $20/M
  Monthly Cellular Phone Use Amount Spent @
    $20/M
  Type of Communication Device Used Regularly
    @ $10/M
  Long Distance Carrier @ $50/M
  Monthly Amount Spent on Long Distance Calls
    @ $20/M
  Rental Frequency of Pre-Recorded Videos @
    $10/M
  Intent to Purchase Items Within the Next 12
    Months @ $20/M
  Intent to Purchase Products or Services Via
"Online" Within the Next 6 Months @ $10/M   Lifecycles @ $20/M

Types of Information Obtained From Internet Use (multiple response):
  Arts/Culture                         13,123
  Car/Truck                            10,806
  Contests                             29,307
  Cooking                              20,015
  Discounts                            24,894
  Entertainment                        38,821
  Foreign/International News & Events  10,419
  Gossip                                9,641
  Health/Fitness                       22,580
  Hobby                                22,582
  Home Improvement                     14,684
  Literary                              7,673
  Local News Events                    41,650
  Natural Sciences                      8,074
  Parenting                             8,719
  Shopping                             26,684
  Sports                               34,807
  Traffic Reports                      18,491
  Travel                               19,373
  Wedding Plans                         2,721

Technology Used:
  Access Internet Via a Cable Modem     6,262
  Access Internet Via Dial-Up Modem    26,074
  Access Internet Via DSL Service       2,613
  Access Internet Via ISDN                538

Length of Time as a Current ISP Customer:
  Less Than 3 Months                    5,908
   3 -  6 Months                        7,304
   7 - 12 Months                       14,021
  13 - 24 Months                       21,684
  Over 24 Months                       37,512

Monthly Cellular Phone Use Amount Spent:
  Under $50                            20,936
  $50 - $100                           11,438
  Over $100                             3,775

Type of Communication Device Used Regularly (multiple response:
  Cellular/Mobile Phone                62,759
  Email                               366,654
  Email Pager                           1,413
  Pager                                16,923
  Telephone                            37,897

Long Distance Carrier:
  AT&T                                416,044
  MCI                                 108,980
  Qwest                                 2,961
  Sprint                               69,961
  Talk.com                             14,460
  Other                               266,151

Monthly Amount Spent on Long Distance Calls:
  Under $5                             36,019
   $6 - $19                            24,747
  $20 - $49                            16,080
  $50 - $99                               839
  Over $100                               406

Rental Frequency of Pre-Recorded Videos:
  Several Times a Week                  5,612
  Once a Week                          11,535
  Several Times a Month                22,097
  Once a Month                         16,251
  Less Than Once a Month               22,462

Intent to Purchase Items Within the Next 12 Months (multiple response):
  Cable TV                             10,939
  CD Player                             8,837
  Beeper/Pager                          5,180
  Big Screen TV                         1,298
  Cellular Phone                       30,570
  Color Printer                           609
  Desktop Computer                     11,438
  Digital Camera                        3,895
  Digital Personal Assistant (palm pilot) 705
  DVD Player                           42,824
  Fax Machine                           3,725
  Laptop Computer                       7,602
  Printer                              10,239
  Laser Disc Player                     3,672
  Satellite Dish                        1,501
  Scanner                               7,777
  Stereo                               10,441
  Television                           16,068
  VCR                                  11,509
  Video Camera                         17,343
  Video Player                          2,949

Intent to Purchase Products or Services Via "Online" Within the Next 6 Months:
  Books or Music                      300,134
  Change ISP Provider                  54,893
  Clothes                             173,285
  Computer Products                   238,925
  Online Banking Services              11,379
  Pay Bills Online                    178,061
  Shop for a Car                      115,427
  Shop for Insurance                   65,076
  Shop for a Mortgage                  49,498
  Toys                                  2,422
  Trade Stocks                        121,485
  Travel Arrangements                 339,770

If you can't find the selection you need on the EMSI Consumer Technology & Internet Interests datacard, it doesn't mean that the information isn't available.  New online survey questions are continuously being asked and responses being collected.  Please contact list owner/manager for "xtreme" custom data and assistance.

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.

Last Update:  11/2001