EMSI XTREME CONSUMER MUSIC VIDEO AND ENTERTAINMENT

DELETED 01/23/2003 PER MIKE ELBRECHT OFF THE MARKET- LAST CONFIRMED 04/16/2002

* Includes transmission fee

Xtreme selectivity and xtreme flexibility deliver xtreme responsiveness from mailing to the EMSI xtreme consumer music, video & entertainment extract file.

Each individual on the file has voluntarily supplied information about the types of music, videos & entertainment they enjoy through online surveys.  They have given permission to receive additional offers.  Very few databases offer the multi-channel resources for expanded DM campaigns that EMSI offers.

To view a sample of how consumers opt-in to EMSI surveys visit:  http://www.goemsi.com/ survey.htm.

Additional Selections:
  Music Genre Enjoyed @ $10/M
  Favorite Music Genre @ $10/M
  Method/Format Music Purchased On @ $10/M
  Frequency of Music Purchased @ $10/M
  Type of Videos Watched @ $10/M
  Lifecycles @ $20/M
  FTP @ $35/F

** "Special" Bundled Rate:  Matching Email & postal addresses and phones

Music Genre Enjoyed (multi response):
  Alternative                          43,224
  Big Band                             25,443
  Christian/Gospel                      9,532
  Classical                            13,286
  Latin                                   480
  New Age                                 403
  Opera                                   565
  Other                                 4,711
  Pop                                   2,254
  Rock and Roll                           206
  Rhythm and Blues                        509
  Soft Rock                               555

Favorite Music Genre:
  Alternative Rock                      9,912
  Blues                                36,573
  Christian Rock                        3,332
  Contemporary Christian                2,736
  Country                              13,181
  Gospel                                2,101
  Hard Rock/Heavy Metal                 5,713
  Jazz                                  3,297
  Latin                                   912
  Light Songs                         Inquire
  New Age/World                       Inquire
  Rock & Pop                          Inquire
  Rhythm & Blues/Rap                  Inquire
  Show Tunes                          Inquire
  Soft Rock                           Inquire

Method/Format Music Purchased On:
  CD                                   71,467
  DVD                                   1,154
  Cassette                              6,253
  General Merchandise Retailer         30,768
  Member of a Music Club               56,006
  Music Club                           11,824
  Music Store                          27,359
  Online Music Retailer                 8,077

Frequency of Music Purchase:
  Less Than Once a Month               44,519
  About Once a Month                   22,894
  Several Times a Month                 7,925
  About Once a Week                     2,841

Type of Videos Watched (multi response):
  Action                               63,246
  Adventure                             5,059
  Comedy                                7,084
  Disney Family Favorites                 798
  Drama                                 1,097
  Foreign                                 116
  Horror                                  229
  Musical                                 130
  Mysteries                               195
  Sci-Fi                                  168

If you can't find the selection you need on the EMSI Consumer Music, Video & Entertainment datacard, it doesn't mean that the information isn't available.  New online survey questions are continuously being asked and responses being collected.  Please contact list owner/manager for "xtreme" custom data and assistance.

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.

Last Update:  04/2002