Kroll Direct Marketing

mIn#: 84357

EMSI XTREME CONSUMER SPORTS ENTHUSIASTS

Segments

Postal Addresses-
Inquire   Monthly H/L +$10/M
Inquire   Last 3 Mo +$5/M
    Hotline
2,121,584   Last 12 Mo Respondents $85/M
1,707,548   Male Respondents +$10/M
486,051   Female Respondents +$10/M
2,055,296   Phone Numbers +$25/M
  Fundraising Rate -$15/M
Opt-In Email Addresses-
Inquire   Monthly H/L +$10/M
Inquire   Last 3 Mo +$5/M
    Hotline
2,783,805   Last 12 Mo Respondent * $145/M
Counts Thru 03/2002

Description

DELETED 01/23/2003 PER MIKE ELBRECHT OFF THE MARKET- LAST CONFIRMED 04/18/2002

* Includes transmission fee

Xtreme selectivity and xtreme flexibility deliver xtreme responsiveness from mailing to the EMSI xtreme consumer sports enthusiasts extract file.

Each individual on the file has voluntarily supplied information about the types of sports they either participate in or enjoy watching through online surveys.  They have given permission to receive additional offers.  Very few databases offer the multi-channel resources for expanded DM campaigns that EMSI offers.

To view a sample of how consumers opt-in to EMSI surveys visit:  http://www.goemsi.com/ survey.htm.

Additional Selections:
  ** "Special" Bundled Rate- Please inquire
  Sport Participate In or Watch @ $10/M
  Lifecycles @ $20/M
  FTP @ $35/F

** "Special" Bundled Rate:  Matching Email & postal addresses and phones

Interest in Sport (multiple response):
  College Basketball                  108,974
  College Football                    109,031
  Fantasy Baseball                    109,012
  Fantasy Basketball                  108,842
  Fantasy Football                    108,980
  Fantasy Hockey                      108,292
  NASCAR Racing                        99,965
  Professional Baseball               126,746
  Professional Basketball             131,116
  Professional Football               139,217
  Professional Hockey                 117,746
  Professional Soccer                 114,939

Sport Participate In or Watch (multiple response:
  Auto Racing                           8,629
  Baseball                             18,557
  Basketball                           22,003
  Bicycling                            10,469
  Boating                               5,640
  Boat Racing                           1,197
  Fishing                              12,858
  Fitness/Exercise                     41,111
  Football                             29,835
  Golf                                142,413
  Hockey                                8,902
  Motorboating                          1,798
  Motorcycles                          48,472
  Mountain Biking                       7,375
  Running                              84,173
  Skiing - Water                        6,603
  Skiing - Snow                        96,581
  Soccer                                6,340
  Tennis                               56,991

Opt-In Email Addresses:
  Male Respondents                  1,636,962
  Female Respondents                  393,149

If you can't find the selection you need on the EMSI Consumer Sports Enthusiasts datacard, it doesn't mean that the information isn't available.  New online survey questions are continuously being asked and responses being collected.  Please contact list owner/manager for "xtreme" custom data and assistance.

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated daily.

Last Update:  04/2002

Date

UPDATED 04/01/2002
CONFIRMED 01/23/2003

Unit of Sale

N/A


Gender

SEE TEXT


Media

100% OPTED-IN SURVEY
RESPONDENTS

Addressing

CARTRIDGE OR EMAIL


Additional Charges

State $8.00
SCF $8.00
Zip $8.00
Gender/Sex $10.00
Demographic $10.00
3 Month Hotline $5.00
1 Month Hotline $10.00
Phone Number $25.00
Email Delivery (flat fee) $50.00
Keying $5.00
Run Charges $7.50
CD-ROM (flat fee) $25.00
Cartridge (flat fee) $25.00
Area of Interest $10.00

Minimum Order

5,000


Net Name Policy

85% + $7.50
RUN CHARGES
50,000+