Kroll Direct Marketing

mIn#: 84301

EMSI XTREME CONSUMERS IN REGIONAL SMSA TARGET

Segments

Inquire Monthly H/L +$10/M
Inquire Last 3 Month +$5/M
  Hotline
11,500,000 Last 12 Mo Respondents  * $135/M
  Opt-In Email Addresses
5,546,365 Male Respondents +$10/M
1,587,574 Female Respondents +$10/M
2,124,435 Unknown Gender +$10/M
10,350,000 Phone Numbers +$25/M
Postal Address Records $75/M
** "Special" Inquire
  Bundled Rate
Counts Thru 03/2002

Description

DELETED 01/23/2003 PER MIKE ELBRECHT OFF THE MARKET- LAST CONFIRMED 04/18/2002

* Includes transmission fee

Xtreme selectivity and xtreme flexibility deliver xtreme responsiveness from Emailing to the EMSI xtreme consumers in major regional/standard metropolitan statistical areas (SMSA) target markets opt-in Email address masterfile.

Each individual on the file has voluntarily supplied extensive information about themselves and their households through online surveys and has given permission to receive additional offers.

To view a sample of how consumers opt-in to EMSI surveys visit:  http://www.goemsi.com/ survey.htm.

Additional Selections:
  SMSA @ $8/M
  Lifecycles @ $20/M
  Purchase Intent @ $15/M

** "Special" Bundled Rate:  Matching Email & postal addresses and phone

Major Regional/SMSA Markets:
  Abilene-Sweetwater, TX                6,855
  Albany, GA                            5,204
  Albany-Schenectady-Troy, NY          37,738
  Albuquerque-Santa Fe, NM             24,745
  Alexandria, LA                        3,907
  Alpena, MI                              843
  Amarillo, TX                         10,931
  Anchorage, AL                        17,594
  Atlanta, GA                         111,505
  Augusta, GA                          11,106
  Austin, TX                           46,748
  Bakersfield, CA                       7,780
  Baltimore, MD                        77,071
  Bangor, ME                            9,584
  Baton Rouge, LA                      14,747
  Beaumont-Port Arthur, TX             13,491
  Bend, OR                              2,524
  Billings, MT                          5,184
  Biloxi-Gulfport, MS                   6,643
  Binghamton, NY                       11,326
  Birmingham, AL                       31,677
  Bluefield-Beckley-Oak Hill, WV        6,015
  Boise, ID                            14,873
  Boston, MA                          172,364
  Bowling Green, KY                     3,865
  Buffalo, NY                          42,922
  Burlington-Plattsburgh, VT-NY        20,275
  Butte-Bozeman, MT                     3,633
  Casper-Riverton, WY                   3,157
  Cedar Rapids-Waterloo & Dubuque, IA  20,851
  Champaign & Springfield-Decatur, IL  23,081
  Charleston, SC                       14,419
  Charleston-Huntington, WV            28,041
  Charlotte, NC                        54,402
  Charlottesville, VA                   3,890
  Chattanooga, TN                      15,828
  Cheyanne-Scottsbluff-Sterling, WY-NE  3,565
  Chicago, IL                         190,989
  Chico-Redding, CA                    10,540
  Cincinnati, OH                       55,548
  Clarksburg-Weston, WV                 5,760
  Cleveland, OH                        87,235
  Colorado Springs-Pueblo, CO          21,352
  Columbia, SC                         18,485
  Columbia-Jefferson City, MO          11,345
  Columbus, GA                         10,146
  Columbus, OH                         58,703
  Columbus-Tupelo-West Point, MS        8,776
  Corpus Christi, TX                   10,005
  Dallas-Ft Worth, TX                 205,863
  Davenport-Rock Island-Moline, IA-IL  16,267
  Dayton, OH                           33,431
  Denver, CO                           91,030
  Des Moines-Ames, IA                  25,892
  Detroit, MI                         107,163
  Dothan, AL                            4,487
  Deluth-Superior, MN-WI               10,163
  El Paso, TX                          11,244
  Elmira, NY                            7,200
  Erie, PA                             10,883
  Eugene, OR                           14,572
  Eureka, CA                            3,160
  Evansville, IN                       13,434
  Fairbanks, AK                         4,891
  Fargo-Valley City, ND                14,755
  Flint-Saginaw-Bay City, MI           25,662
  Florence-Myrtle Beach, SC            10,823
  Fresno-Visalia, CA                   22,278
  Ft Meyers-Naples, FL                 16,543
  Ft Smith, AR                         14,603
  Ft Wayne, IN                         15,858
  Gainsville, FL                        8,787
  Glendale, MT                            201
  Grand Junction-Montrose, CO           3,441
  Grand Rapids-Kalamazoo-Batle Creek,  40,052
    MI
  Great Falls, MT                       3,144
  Green Bay-Appleton, WI               23,403
  Greensboro-High Point-Winston Salem, 31,195
    NC
  Greenville-New Bern-Washington, NC   16,107
  Greenville-Spartanburg-Asheville,    37,353
    SC-NC
  Greenwood-Greenville, MS              2,664
  Harlingen-Weslaco-Brownsville-        7,497
    McAllen, TX
  Harrisburg-Lancaster-Lebabon-York,   36,669
    PA
  Harrisonburg, WV                      4,716
  Hartford & New Haven, CT             61,216
  Hattiesburg-Laurel, MS                4,147
  Helena, MT                            1,366
  Honolulu, HI                         29,016
  Houston, TX                         152,937
  Huntsville-Decatur-Florence, AL      19,254
  Idaho Falls-Pocatello, ID             7,401
  Indianapolis, IN                     66,717
  Jackson, MS                          12,807
  Jackson, TN                           3,209
  Jacksonville, Brunswick, FL          33,213
  Johnstown-Altoona, PA                21,827
  Jonesboro, AR                         4,594
  Joplin-Pittsburg, MO-KS               9,192
  Juneau, AK                            3,315
  Kansas City, MO-KS                   79,408
  Knoxville, TN                        23,332
  La Crosse-Eau Claire, WI             11,645
  LaFayette, IN                         6,326
  LaFayette, LA                         8,529
  Lake Charles, LA                      4,198
  Lansing, MI                          19,289
  Laredo, TX                            1,438
  Las Vegas, NV                        48,440
  Lexington, KY                        23,979
  Lima, OH                              2,685
  Lincoln & Hastings-Kearney Plus, NE  16,382
  Little Rock-Pine Bluff, AR           29,640
  Los Angeles, CA                     420,117
  Louisville, KY                       33,540
  Lubbock, TX                           8,576
  Macon, GA                            10,064
  Madison, WI                          23,830
  Mankato, MN                           4,916
  Marquette, MI                         5,500
  Medford-Klamath Falls, OR             9,018
  Memphis, TN                          34,298
  Meridian, MS                          2,519
  Miami-Ft Lauderdale, FL              72,221
  Milwaukee, WI                        45,471
  Minneapolis-St Paul, MN              99,269
  Monit-Bismarck-Dickinson, ND         10,198
  Missoula, MT                          5,403
  Mobile-Pensacola, AL-FL              25,816
  Monroe-El Dorado, LA-AR               7,057
  Monterey, Salinas, CA                11,133
  Montgomery, AL                       10,216
  Nashville, TN                        50,595
  New Orleans, LA                      29,336
  New York, NY                        521,446
  Norfolk-Portsmouth-Newport News, VA  43,704
  North Platte, NE                        719
  Odessa-Midland, TX                    7,499
  Oklahoma City, OK                    60,654
  Omaha, NE                            24,584
  Orlando-Daytona Beach-Melbourne, FL  67,172
  Ottumwa-Kirksville, IA-MO             3,029
  Paducah-Cape Girardeau-Harrisburg,   19,632
    KY-MO
  Palm Springs, CA                      5,647
  Panama City, FL                       6,117
  Parkersburg, WV                       3,768
  Peoria-Bloomington, IL               14,738
  Philadelphia, PA                    207,801
  Phoenix, AZ                          88,842
  Pittsburgh, PA                       89,418
  Portland, OR                         63,905
  Portland-Auburn, ME                  25,720
  Presque Isle, ME                      1,917
  Providence-New Bedford, RI-MA        36,805
  Quincy-Hannibal-Keokuk, IL-MO-IA      6,491
  Raleigh-Durham, NC                   64,952
  Rapid City, SD                        5,239
  Reno, NV                             13,107
  Richmond-Petersburg, VA              27,552
  Roanoke-Lynchburg, VA                21,674
  Rochester, NY                        31,667
  Rochester-Mason City-Austin, MN-IA    8,441
  Rockford, IL                          8,911
  Sacramento-Stockton-Modesto, CA      83,684
  Salisbury, MD                         7,521
  Salt Lake City, UT                   68,864
  San Angelo, TX                        3,375
  San Antonio, TX                      37,115
  San Diego, CA                        90,188
  San Francisco-Oakland-San Jose, CA  179,046
  Santa Barbara-San Luis Obisto, CA    17,509
  Savannah, GA                         13,991
  Seattle-Tacoma, WA                  103,814
  Sherman-Ada, TX-OK                    7,680
  Shreveport, LA                       18,049
  Sioux City, IA                        9,215
  Sioux Falls, SD                      14,868
  South Bend-Elkhart, IN               19,898
  Spokane, WA                          26,080
  Springfield, MO                      22,946
  Springfield-Holyoke, MA              14,419
  St Joseph, MO                         3,507
  St Louis, MO                         65,662
  Syracuse, NY                         31,110
  Tallahassee-Thomasville, FL-GA       15,257
  Tampa-St Petersburg, Sarasota, FL    78,822
  Terre Haute, IN                       9,803
  Toledo, OH                           29,062
  Topeka, KS                           12,238
  Traverse City-Cadillac, MI           12,992
  Tri-Cities, TN-VA                    13,438
  Tucsan, AZ                           20,553
  Tulsa, OK                            41,181
  Twin Falls, ID                        3,061
  Tyler-Longview, TX                   13,313
  Utica, NY                             6,464
  Victoria, TX                          1,870
  Waco-Temple-Bryan, TX                28,665
  Washington, DC                      185,269
  Watertown, NY                         7,948
  Wausau-Rhinelander, WI                9,264
  West Palm Beach-Ft Pierce, FL        29,570
  Wheeling-Steubenville, WV-OH          9,259
  Wichita Falls & Lawton, TX-OK        11,247
  Wichita-Hutchinson Plus, KS          27,496
  Wilkes Barre-Scranton, PA            35,697
  Wilmington, NC                        7,175
  Yakima-Pasco-Richmond-Kennewick, WA  11,651
  Youngstown, OH                       16,944
  Yuma-El Centro, AZ-CA                 2,977
  Zanesville, OH                        1,940

If you can't find the selection you need on the EMSI Opt-in Email Address Masterfile datacard, it doesn't mean that the information isn't available.  New online survey questions are continuously being asked and responses being collected.  Please contact list owner/manager for "xtreme" custom data and assistance.

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.

Last Update:  04/2002

Date

UPDATED 04/01/2002
CONFIRMED 01/23/2003

Unit of Sale

N/A


Gender

5,546,365 MALE
1,587,574 FEMALE

Media

100% OPTED-IN SURVEY
RESPONDENTS

Addressing

EMAIL


Additional Charges

Gender/Sex $10.00
Demographic $10.00
Phone Number $25.00
3 Month Hotline $5.00
1 Month Hotline $10.00

Minimum Order

5,000