Kroll Direct Marketing

mIn#: 84291

EMSI XTREME CONSUMER HOBBIES INTERESTS

Segments

Inquire Monthly H/L +$10/M
Inquire Last 3 Month +$5/M
  Hotline
3,795,019 Last 12 Month Respondents $85/M
1,655,897 Male Respondents +$10/M
567,263 Female Respondents +$10/M
3,415,517 Phone Numbers +$25/M
Opt-In Email Addresses  * $145/M
** "Special" Inquire
  Bundled Rate
Fundraising Rate -$15/M
Counts Thru 03/2002

Description

DELETED 01/23/2003 PER MIKE ELBRECHT OFF THE MARKET- LAST CONFIRMED 04/12/2002

* Includes transmission fee

TITLE:  EMSI XTREME CONSUMER HOBBIES, INTERESTS AND COLLECTORS

Xtreme selectivity and xtreme flexibility deliver xtreme responsiveness from mailing to the EMSI xtreme consumer hobby, interest, & collector respondent extract file.

Each individual on the file has voluntarily supplied information about the types of hobbies, interests or items they collect for enjoyment through online surveys.  They have given permission to receive additional offers. Very few databases offer the multi-channel resources for expanded DM campaigns that EMSI offers.

To view a sample of how consumers opt-in to EMSI surveys visit:  http://www.goemsi.com/ survey.htm.

Additional Selections:
  Items Collected @ $10/M
  Lifecycles @ $20/M
  FTP @ $35/F

** "Special" Bundled Rate:  Matching Email & postal addresses and phone numbers

Hobby or Interest (multi response):
  Baking                              136,764
  Bird Watching                         1,275
  Camping/Hiking                       23,355
  Cars/Car Repair                      26,957
  Casino Gambling                     132,504
  Cigar Smoking                         6,328
  Collecting                           14,574
  Computer/Internet                    40,932
  Cooking                             308,345
  Crafts                              159,253
  Do-It-Yourself/Home Handyman         20,847
  Flying                                2,519
  Games/Puzzles                        18,886
  Health & Beauty                       6,249
  Home Study Courses                    3,328
  Horoscope                             8,673
  Hunting/Shooting                      1,046
  Income Opportunity Seminars           3,618
  Investing                             3,390
  Knitting/Crocheting                   3,327
  Lotteries                             8,266
  Needlework                           65,246
  Photography                         174,580
  Quilting                              1,960
  Read the Bible                      119,533
  Reading                             217,940
  Self-Improvement Courses            164,691
  Sewing                                5,665
  Sweepstakes                         970,699
  Theater/Performing Arts             178,283
  Travel                              354,819
  Wine Appreciation                    10,316
  Woodworking                          74,346

Items Collected (multi response):
  Antiques                            105,023
  Antique Fishing Equipment            16,968
  Art                                  89,636
  Coins                               139,991
  Die Cast Car Models                  66,072
  Dolls                                88,558
  Figurines                           104,884
  Fine Art                             22,986
  Firearms                             39,696
  Plates                               39,842
  Porcelain                            35,192
  Sports Memorabilia                  143,712
  Stamps                               30,426

If you can't find the selection you need on the EMSI Hobbies, Interests & Collectors datacard, it doesn't mean that the information isn't available.  New online survey questions are continuously being asked and responses being collected.  Please contact list owner/manager for "xtreme" custom data and assistance.

"Special" Bundled Rate:  Matching Email & postal addresses and phone numbers

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.

Last Update:  04/2002

Date

UPDATED 04/01/2002
CONFIRMED 01/23/2003

Unit of Sale

N/A


Gender

1,655,897 MALE
567,263 FEMALE

Media

100% OPTED-IN SURVEY
RESPONDENTS

Addressing

CARTRIDGE OR EMAIL


Additional Charges

Hobbies or Crafts $10.00
Area of Interest $10.00
State $8.00
SCF $8.00
Zip $8.00
Gender/Sex $10.00
Demographic $10.00
3 Month Hotline $5.00
1 Month Hotline $10.00
Phone Number $25.00
Email Delivery (flat fee) $50.00
Keying $5.00
Run Charges $7.50
CD-ROM (flat fee) $25.00
Cartridge (flat fee) $25.00

Minimum Order

5,000


Net Name Policy

85% + $7.50
RUN CHARGES
50,000+