Kroll Direct Marketing

mIn#: 84287

EMSI XTREME CONSUMER BOOK OR MAGAZINE READERS

Segments

Inquire Last 3 Month +$5/M
  Hotline
428,994 Last 12 Month Respondents $85/M
122,445 Male Respondents +$10/M
143,873 Female Respondents +$10/M
386,094 Phone Numbers +$25/M
** "Special" Inquire
  Bundled Rate
Opt-In Email Addresses  * $145/M
Fundraising Rate -$15/M
Counts Thru 03/2002

Description

DELETED 01/29/2003 PER MIKE ELBRECHT OFF THE MARKET- LAST CONFIRMED 04/12/2002

* Includes transmission fee

Xtreme selectivity and xtreme flexibility deliver xtreme responsiveness from mailing to the EMSI xtreme consumer book or magazine readers extract file.

Each individual on the file has voluntarily supplied information about the types of books or magazines they read for pleasure through online surveys.  They have given permission to receive additional offers.  Very few databases offer the multi-channel resources for expanded DM campaigns that EMSI offers.

To view a sample of how consumers opt-in to EMSI surveys visit:  http://www.goemsi.com/ survey.htm.

Additional Selections:
  Type of Books Read @ $10/M
  Lifecycles @ $20/M
  FTP @ $35/F

Type of Books Read:
  Art                                   6,176
  Astrology                             4,398
  Best Selling Fiction                 12,155
  Bible/Devotional                      9,244
  Business/Financial                    9,752
  Computer                             11,578
  Cooking                              15,482
  Country Lifestyle                     4,094
  Fashion                              14,588
  History                               8,210
  Health Remedies                       7,143
  Interior Decorating                  11,889
  Medical/Health                        9,911
  Military                              3,069
  Mystery                               8,703
  People/Entertainment                 16,170
  Romance                              10,451
  Science Fiction                       7,797
  Sports                               11,999
  Technology                            7,902
  World News/Politics                  10,307

If you can't find the selection you need on the EMSI Consumer Book or Magazine Reader datacard, it doesn't mean that the information isn't available.  New online survey questions are continuously being asked and responses being collected.  Please contact list owner/manager for "xtreme" custom data and assistance.

** "Special" Bundled Rate:  Matching Email & postal addresses and phone numbers

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Database is updated daily via online surveys.

Last Update:  04/2002

Date

UPDATED 04/01/2002
CONFIRMED 01/29/2003

Unit of Sale

N/A


Gender

122,445 MALE
143,873 FEMALE

Media

100% OPTED-IN SURVEY
RESPONDENTS

Addressing

CARTRIDGE OR EMAIL


Additional Charges

3 Month Hotline $5.00
State $8.00
SCF $8.00
Zip $8.00
Gender/Sex $10.00
Demographic $10.00
Phone Number $25.00
Email Delivery (flat fee) $50.00
Keying $5.00
Run Charges $7.50
CD-ROM (flat fee) $25.00
Cartridge (flat fee) $25.00

Minimum Order

5,000


Net Name Policy

85% + $7.50
RUN CHARGES
50,000+