Kroll Direct Marketing

mIn#: 83524

WARRANTY GROUP LIFESTYLE ENHANCED AUTO WARRANTY

Segments

446,706 Warranty Buyers/Inquirers $80/M
228,811 Male Buyers/Inquirers +$10/M
157,362 Female Buyers/Inqs +$10/M
214,086 Mail Responsive +$10/M
189,947 Phone Numbers +$25/M
Fundraising Offers -$20/M
Counts Thru 09/2001

Description

DELETED 09/30/2003 PER GWEN CORYELL OFF THE MARKET- LAST CONFIRMED 06/10/2003

TITLE:  WARRANTY GROUP LIFESTYLE ENHANCED AUTO WARRANTY BUYERS

The Warranty Group is one of the nation's leading providers of automotive powertrain warranty programs.  Each vehicle owner has spent for an annual service warranty.

This extensive selectivity offered on the lifestyle enhanced database of warranty buyers allows additional mailing options.  Owners of domestic and imported vehicles are represented on this dynamic file.

Additional Selections:
  Actual Year of Birth @ $15/M
  Child/Children in Household @ $15/M
  Technology in Household @ $15/M
  Religious Beliefs @ $15/M
  Realty Data @ $15/M

Demographic/Psychographic:
  Married                              11,894
  Single                                9,080

Actual Year of Birth (adult age):
  18 - 24                               1,196
  25 - 29                               5,862
  30 - 34                              13,486
  35 - 39                              20,802
  40 - 44                              29,089
  45 - 49                              33,591
  50 - 54                              36,110
  55 - 59                              30,247
  60 - 64                              25,371
  65 - 69                              24,194
  70 - 74                              21,770
  75+                                  28,695

Child/Children in Household:
  Presence of a Child                  63,742
  Children Aged Under 5                26,357
  Children Aged  6 - 11                32,627
  Children Aged 12 - 17                33,262

Income/Credit Cards:
  Household Income <$15,000            28,741
  Household Income $15M -  $25M        40,342
  Household Income $25M -  $35M        45,793
  Household Income $35M -  $50M        60,591
  Household Income $50M -  $75M        69,686
  Household Income $75M - $100M        45,364
  Household Income $100,000+           44,810
  Median Family Income <$15,000        33,013
  Median Family Income $15M -  $25M   116,154
  Median Family Income $25M -  $35M   139,337
  Median Family Income $35M -  $50M   110,403
  Median Family Income $50M -  $75M    41,021
  Median Family Income $75M - $100M     5,319
  Median Family Income $100,000+        1,459
  Credit Card Holders                 182,323
  Bank Card Holder                    123,878
  Retail Card Holder                  145,718
  Specialty Retail Credit Card Holder  49,910
  Upscale Retail Credit Card Holder    62,280
  Gas/Oil Company Credit Card Holder   27,684
  Finance Credit Card Holder           47,996
  Travel/Entertainment Credit Card      9,640
    Holder
  Premium Bank Card Holder             68,118

Mail Order Products/Categories Purchased:
  Apparel/Fashions                     52,431
  Automotive                            6,261
  Books/Music                          58,628
  Cat Owner                            19,804
  Children's Products                  28,256
  Computer Products                     2,522
  Computer Software                     2,522
  Crafts/Handicrafts/Sewing            56,889
  Dog Owner                            32,798
  Do-It-Yourself                       24,539
  Electronics                          56,583
  Entertainment/Travel                 25,741
  Finance/Investment                   26,387
  Gardening Merchandise                36,358
  Golf Equipment Merchandise           15,564
  Gourmet/Food & Wine                  17,053
  Health/Fitness                       50,952
  Housekeeping/Kitchen Merchandise     38,511
  Magazines/Publications               32,913
  Outdoor/Recreation                   58,783
  Pet Products                         42,062
  Photography                          14,015
  Sports Cards/Collectibles            21,048
  Stamps/Coins                          7,009
  Sweepstakes/Gambling                 64,061
  Upscale Merchandise                   8,721

Technology in Household:
  Computer Owner                       56,889
  Pay Per View Buyers/Subscribers     123,091
  Premium Cable Viewers/Subscribers   212,408
  Satellite Dish Owner                143,303
  VCR                                  25,941

Education/Occupation:
  Some High School                    121,266
  High School Graduate                164,159
  Attended College                    103,132
  College Graduate                     55,010
  Blue Collar/Skilled Tradesman         9,480
  Business Owner                        5,079
  Executive/Upper Management            2,465
  Executive/Middle Management           4,762
  Health Services                         920
  Nurse                                   582
  Pensioner                            19,760
  Professional or Technical             6,254
  Retired                              15,042
  Sales/Marketing                         844
  Secretary/Administrative              3,169
  Teacher/Educator                        490
  Veteran                              25,449
  White Collar Employee                 2,063

Religious Beliefs:
  Catholic                             65,006
  Jewish                               17,314
  Protestant                           47,729

Ethnicity:
  Asian                                   339
  Chinese                                 915
  English (British)                   150,065
  French                                4,413
  German                               12,543
  Hispanic                             27,216
  Irish                                13,176
  Italian                              13,674
  Polish                                3,056

Contributors & Donors:
  Health Cause Contributors            28,015
  Political Cause Contributors          4,625
  Religious Cause Contributors         17,097
  Environmental Contributor/Donor       3,348

Realty Data:
  Homeowner                           263,654
  Single Family Dwelling              295,484
  Multiple Family Dwelling             38,302
  Trailer Park Resident                 1,481
  Home Value Under $49,000            123,080
  Home Value  $50,000 -  $74,000      141,563
  Home Value  $75,000 -  $99,000       82,524
  Home Value $100,000 - $149,000       52,124
  Home Value $150,000 - $199,000       25,409
  Home Value $200,000+                 17,403
  LOR Under 2 Years                    32,386
  LOR  3 -  5 Years                    84,691
  LOR  6 - 10 Years                    92,851
  LOR 11 - 14 Years                    36,542
  LOR 15+ Years                        88,866

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated quarterly.

Last Update:  10/2001

Date

UPDATED 10/01/2001
CONFIRMED 09/30/2003

Unit of Sale

$160.00 - $360.00


Gender

228,811 MALE
157,362 FEMALE

Media

100% DIRECT MAIL


Addressing

4-UP CHESHIRE OR MAG TAPE
9T/1600 BPI

Additional Charges

State $10.00
SCF $10.00
Zip $10.00
Gender/Sex $10.00
Marital Status $15.00
Phone Number $25.00
P/S Labels $10.00
Mag Tape (flat fee) $25.00
Diskette (flat fee) $25.00
Email Delivery (flat fee) $50.00
Keying $5.00
Run Charges $7.50
Income Select $15.00
Credit Cards $15.00
Product $15.00
Education $15.00
Occupation $15.00
Ethnic/Ethnicity $15.00
Contributors/Donors $15.00

Minimum Order

5,000


Net Name Policy

85% + $7.50
RUN CHARGES
50,000+