| 446,706 | Warranty Buyers/Inquirers | $80/M | |
| 228,811 | Male Buyers/Inquirers | +$10/M | |
| 157,362 | Female Buyers/Inqs | +$10/M | |
| 214,086 | Mail Responsive | +$10/M | |
| 189,947 | Phone Numbers | +$25/M | |
| Fundraising Offers | -$20/M | ||
| Counts Thru 09/2001 |
DELETED 09/30/2003 PER GWEN CORYELL OFF THE MARKET- LAST CONFIRMED 06/10/2003
TITLE: WARRANTY GROUP LIFESTYLE ENHANCED AUTO WARRANTY BUYERS
The Warranty Group is one of the nation's leading providers of automotive powertrain warranty programs. Each vehicle owner has spent for an annual service warranty.
This extensive selectivity offered on the lifestyle enhanced database of warranty buyers allows additional mailing options. Owners of domestic and imported vehicles are represented on this dynamic file.
Additional Selections:
Actual Year of Birth @ $15/M
Child/Children in Household @ $15/M
Technology in Household @ $15/M
Religious Beliefs @ $15/M
Realty Data @ $15/M
Demographic/Psychographic:
Married 11,894
Single 9,080
Actual Year of Birth (adult age):
18 - 24 1,196
25 - 29 5,862
30 - 34 13,486
35 - 39 20,802
40 - 44 29,089
45 - 49 33,591
50 - 54 36,110
55 - 59 30,247
60 - 64 25,371
65 - 69 24,194
70 - 74 21,770
75+ 28,695
Child/Children in Household:
Presence of a Child 63,742
Children Aged Under 5 26,357
Children Aged 6 - 11 32,627
Children Aged 12 - 17 33,262
Income/Credit Cards:
Household Income <$15,000 28,741
Household Income $15M - $25M 40,342
Household Income $25M - $35M 45,793
Household Income $35M - $50M 60,591
Household Income $50M - $75M 69,686
Household Income $75M - $100M 45,364
Household Income $100,000+ 44,810
Median Family Income <$15,000 33,013
Median Family Income $15M - $25M 116,154
Median Family Income $25M - $35M 139,337
Median Family Income $35M - $50M 110,403
Median Family Income $50M - $75M 41,021
Median Family Income $75M - $100M 5,319
Median Family Income $100,000+ 1,459
Credit Card Holders 182,323
Bank Card Holder 123,878
Retail Card Holder 145,718
Specialty Retail Credit Card Holder 49,910
Upscale Retail Credit Card Holder 62,280
Gas/Oil Company Credit Card Holder 27,684
Finance Credit Card Holder 47,996
Travel/Entertainment Credit Card 9,640
Holder
Premium Bank Card Holder 68,118
Mail Order Products/Categories Purchased:
Apparel/Fashions 52,431
Automotive 6,261
Books/Music 58,628
Cat Owner 19,804
Children's Products 28,256
Computer Products 2,522
Computer Software 2,522
Crafts/Handicrafts/Sewing 56,889
Dog Owner 32,798
Do-It-Yourself 24,539
Electronics 56,583
Entertainment/Travel 25,741
Finance/Investment 26,387
Gardening Merchandise 36,358
Golf Equipment Merchandise 15,564
Gourmet/Food & Wine 17,053
Health/Fitness 50,952
Housekeeping/Kitchen Merchandise 38,511
Magazines/Publications 32,913
Outdoor/Recreation 58,783
Pet Products 42,062
Photography 14,015
Sports Cards/Collectibles 21,048
Stamps/Coins 7,009
Sweepstakes/Gambling 64,061
Upscale Merchandise 8,721
Technology in Household:
Computer Owner 56,889
Pay Per View Buyers/Subscribers 123,091
Premium Cable Viewers/Subscribers 212,408
Satellite Dish Owner 143,303
VCR 25,941
Education/Occupation:
Some High School 121,266
High School Graduate 164,159
Attended College 103,132
College Graduate 55,010
Blue Collar/Skilled Tradesman 9,480
Business Owner 5,079
Executive/Upper Management 2,465
Executive/Middle Management 4,762
Health Services 920
Nurse 582
Pensioner 19,760
Professional or Technical 6,254
Retired 15,042
Sales/Marketing 844
Secretary/Administrative 3,169
Teacher/Educator 490
Veteran 25,449
White Collar Employee 2,063
Religious Beliefs:
Catholic 65,006
Jewish 17,314
Protestant 47,729
Ethnicity:
Asian 339
Chinese 915
English (British) 150,065
French 4,413
German 12,543
Hispanic 27,216
Irish 13,176
Italian 13,674
Polish 3,056
Contributors & Donors:
Health Cause Contributors 28,015
Political Cause Contributors 4,625
Religious Cause Contributors 17,097
Environmental Contributor/Donor 3,348
Realty Data:
Homeowner 263,654
Single Family Dwelling 295,484
Multiple Family Dwelling 38,302
Trailer Park Resident 1,481
Home Value Under $49,000 123,080
Home Value $50,000 - $74,000 141,563
Home Value $75,000 - $99,000 82,524
Home Value $100,000 - $149,000 52,124
Home Value $150,000 - $199,000 25,409
Home Value $200,000+ 17,403
LOR Under 2 Years 32,386
LOR 3 - 5 Years 84,691
LOR 6 - 10 Years 92,851
LOR 11 - 14 Years 36,542
LOR 15+ Years 88,866
$50/F cancellation fee on orders cancelled prior to mail date. Full charges apply on orders cancelled after mail date.
Updated quarterly.
Last Update: 10/2001
| UPDATED | 10/01/2001 |
| CONFIRMED | 09/30/2003 |
| State | $10.00 |
| SCF | $10.00 |
| Zip | $10.00 |
| Gender/Sex | $10.00 |
| Marital Status | $15.00 |
| Phone Number | $25.00 |
| P/S Labels | $10.00 |
| Mag Tape (flat fee) | $25.00 |
| Diskette (flat fee) | $25.00 |
| Email Delivery (flat fee) | $50.00 |
| Keying | $5.00 |
| Run Charges | $7.50 |
| Income Select | $15.00 |
| Credit Cards | $15.00 |
| Product | $15.00 |
| Education | $15.00 |
| Occupation | $15.00 |
| Ethnic/Ethnicity | $15.00 |
| Contributors/Donors | $15.00 |