Kroll Direct Marketing

mIn#: 83511

GARDEN STATE WOMAN MAGAZINE LIFESTYLE ENHANCED

Segments

23,852 Active Subscribers $90/M
8,249 Phone Numbers +$25/M
5,996 Known Mail Order Byr +$10/M
Counts Thru 09/2001

Description

DELETED 02/18/2004 PER GWEN CORYELL OFF THE MARKET- LAST CONFIRMED 03/10/2003

Garden State Woman Magazine is read by professional women living and working in New Jersey.  The publication provides information and resources for educated, affluent thriving women in The Garden State.

Some of the featured topics covered in each issue are health, personal finance, fashion, career development, family matters, shopping tips, technology, legal advice, self- improvement, entertainment and travel.

The subscriber file offers extensive lifestyle enhanced selectivity allowing you to further select these active New Jersey women with buying power.

Additional Selections:
  Actual Year of Birth @ $10/M
  Child/Children in Household @ $10/M
  Religious Beliefs @ $10/M
  Realty Data @ $10/M
  Technology in the Home @ $15/M

Actual Year of Birth:
  35 - 39                                 676
  40 - 44                               1,095
  45 - 49                               1,549
  50 - 54                               1,745
  55 - 59                               1,240
  60 - 64                                 806
  65+                                   1,648

Child/Children in Household:
  Presence of a Child                   5,010
  Children Aged Under 5                 1,897
  Children Aged  6 - 11                 2,952
  Children Aged 12 - 17                 3,169

Income Ranges:
   $50M -  $75M                         1,805
   $75M - $100M                         1,933
  $100M - $125M                         1,438
  $125M - $145M                           784
  $145,000+                             4,616

Presence of Credit Cards:
  Bank Card                             6,395
  Premium Bank Card                     3,826
  Retail Card                           6,375
  Specialty Retail Store Card           1,897
  Upscale Retail Store Card             3,184
  Finance Card                          1,429
  Oil Company Card                      1,821

Mail Order Products/Categories Purchased:
  Apparel                               2,079
  Books & Music                         2,636
  Children's Merchandise                1,030
  Computer Software                     3,457
  Crafts/Sewing                         1,379
  Do-It-Yourself                          755
  Electronics Products                  2,008
  Entertainment/Travel                  1,471
  Finance/Investment                    1,203
  Golf                                    584
  Gourmet/Food & Wine                   1,009
  Health/Fitness                        2,398
  High Ticket Merchandise                 574
  Housekeeping/Decorating               1,529
  Magazines/Publications                1,055
  Outdoor/Gardening                     1,555
  Outdoor/Recreation                    2,497
  Pet Products                            215
  Photography                             647
  Sports Cards/Collectibles               772
  Stamps/Coins                            232

Contributors & Donors:
  Environmental Cause Contributors        306
  Health Cause Contributors             1,182
  Political Cause Contributors            298
  Religious Cause Contributors            637

Occupation:
  Business Owner                          141
  Executive/Middle Management             215
  Executive/Upper Management               98
  Health Services/Nursing                  80
  Home Maker                              293
  Professional or Technical               980
  Retired                                 210
  Sales/Marketing                          28
  Secretarial/Clerical or Administrative  162
  Teacher                                  29
  White Collar                         17,923

Religious Beliefs:
  Catholic                              2,800
  Jewish                                1,565
  Protestant                            1,587

Realty Data:
  Homeowner                            11,258
  Single Family Dwelling               11,269
  Multiple Family Dwelling              1,468
  Home Value  $50,000 -  $74,000          227
  Home Value  $75,000 -  $99,000          615
  Home Value $100,000 - $149,000        3,429
  Home Value $150,000 - $199,000        6,280
  Home Value $200,000+                 12,465
  LOR Under 2 Years                       981
  LOR  3 -  5 Years                     2,259
  LOR  6 - 10 Years                     4,218
  LOR 11 - 14 Years                     1,476
  LOR 15+ Years                         3,813

Technology in the Home:
  Computer Owners                     Inquire
  Direct Broadcast, Satellite Dish      1,290
    Owners
  "High Technology" Households          7,313
  Pay Per View Purchasers               6,374
  Premium Cable Subscribers             9,000
  VCR                                     934

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Last Update:  10/01/2001

Date

UPDATED 10/01/2001
CONFIRMED 10/02/2007

Unit of Sale

N/C


Gender

% N/A


Media

100% SECURED CONTROLLED
CIRCULATION

Addressing

4-UP CHESHIRE OR MAG TAPE


Additional Charges

Phone Number $25.00
P/S Labels $10.00
Mag Tape (flat fee) $25.00
Diskette (flat fee) $25.00
Email Delivery (flat fee) $25.00
Keying $5.00
Income Range $10.00
Credit Cards $10.00
Product $10.00
Contributors/Donors $10.00
Occupation $10.00
SCF $6.00
Zip $6.00

Minimum Order

5,000