FIRSTBASE EXECUTIVES IN THE UK MASTERFILE

DELETED 11/01/2002 PER MICHAEL OFF THE MARKET- LAST CONFIRMED 10/11/2001

Firstbase, an internationally respected business-to-business data provider that has been compiling and researching UK business information for over a decade, is offering their executive masterfile to the US direct marketing community.

Firstbase has built their UK executive database over the years by conducting extensive research, identifying executives with purchasing power based upon their job titles and primary job functions.

All records are updated by in-house telemarketing teams - validating and confirming that all company and individual information is accurate.

Job Title/Function:         All Per   One Per
  Chairman                    7,930     7,732
  Chief Executive Officer     5,245     5,138
  Corporate Secretary        12,189    12,136
  Director                   78,864    59,289
  Finance Job Function      153,052   144,322
  Finance Job Title          27,960    26,752
  Finance Director           19,182    18,834
  Health & Safety            81,610    81,156
  IT (Information            80,994    69,130
    Technology) Job Function
  IT Job Title               23,353    20,928
  Manager                   180,759    93,736
  Managing Director          86,743    83,120
  Marketing Job Function    178,629   165,211
  Marketing Job Title        11,482    10,183
  Network Job Function       63,631    58,480
  Office Supply Product     155,862   145,645
    Buyer
  Owner                         517       495
  Partner                    13,481     8,664
  Personnel Job Function    180,127   169,462
  Personnel Job Title        16,464    15,295
  Property Job Function     189,005   171,803
  Property Job Title          9,012     8,372
  Proprietor                 18,348    18,268
  Purchasing Job Title        9,287     8,762
  Sales & Marketing           8,491     8,271
  Sales Job Function        153,598   141,664
  Sales Job Title            16,475    14,774
  Security Job Function     173,749   165,191
  Telecoms Job Function     174,960   167,575
  Transport Job Function      8,271     7,985
  Vice President                515       376

Business/Industry:
  Accounting                  3,264     1,137
  Advertising/Marketing      11,688     3,702
  Agriculture                 3,498     2,042
  Architecture                4,561     2,998
  Business Services          15,516     7,868
  Charity                     2,408       581
  Chemical/Oil                1,539     1,078
  Communications              2,871       982
  Computer/Software          18,956     6,879
  Construction               26,596    14,693
  Design                      1,047       402
  Education/Training         15,468     4,077
  Electrical                  4,081     2,651
  Electronics                 2,184     1,376
  Employment                  3,488     2,188
  Engineering                 7,083     2,674
  Exhibition/Conferencing     2,380       716
  Finance                    10,784     3,830
  Food/Drink                  5,189     2,500
  Freight/Courier/Postal     12,315     6,799
  Government/Authority        9,366     1,424
  Health                     11,478     2,025
  Holding Companies           7,437     1,600
  Hotel/Accommodation         5,004     1,217
  Insurance                   9,849     3,925
  Legal                       6,473     1,795
  Leisure                    12,410     6,442
  Manufacturing/Production  123,605    35,235
  Media                       2,135       657
  Mining/Extraction           1,414       501
  Motor Vehicle              11,452     8,467
  Organizations/Unions        2,725     1,167
  Pharmaceutical                445       155
  Printing/Publishing        20,863     6,904
  Property/Estate             9,521     4,841
  Public Relations            1,275       509
  Research/Development        3,755     1,426
  Retail                     40,894    22,273
  Security                    1,050       299
  Social Activities           4,481     1,660
  Textile/Clothing            2,938     2,391
  Transport                   6,076     3,222
  Utilities                   1,421       301
  Waste/Recycling             1,693       901
  Wholesale                  48,320    26,387

Employee Size:
      1 -     5              71,145    62,115
      6 -    10              57,362    39,314
     11 -    25              88,198    42,367
     26 -    50              81,828    25,406
     51 -   100              70,640    14,651
    101 -   250              66,320     9,943
    251 -   500              32,207     3,941
    501 - 1,000              14,447     1,546
  1,001 - 5,000              12,053     1,190
  5,001+                      1,551       135
  Unknown                     9,291     5,754

Media:  Compiled from telemarketing; proprietary research

Cancellations:  $50/F cancellation fee plus $10/M R/C on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated daily.