Kroll Direct Marketing

mIn#: 75821

NUTRI VIDA ENHANCED VITAMIN AND HEALTH PRODUCT BYR

Segments

485,740 Total Buyers $80/M
25,405 Last 6 Month Buyers +$10/M
396,019 Multi Buyers +$20/M
159,028 Male Buyers +$10/M
210,362 Female Buyers +$10/M
474,824 Phone Numbers +$25/M
Counts Thru 02/2002

Description

DELETED 06/10/2003 PER GWEN CORYELL OFF THE MARKET- LAST CONFIRMED 03/20/2002

Nutri-Vida is the leading source of health related products for the Hispanic community. They have been successfully selling vitamins, holistic health products, health and beauty aids, water filtration systems for the home, exercise, fitness equipment and personal security items.  These items have been sold to the Hispanic community.

Some of the vitamins and health & beauty aids are comprised from holistic formulations and natural herbs.  Individuals take these vitamins and supplements to stay healthy as well as to look and feel young.  There is a full-range of items sold to these health and fitness conscious individuals.

Additional Selections:
  Median Family Income @ $10/M
  Realty Data @ $10/M
  Email Delivery- Please inquire

Every buyer on the Nutri-Vida file speaks Spanish or is a member of a bilingual speaking household.  All of the Nutri-Vida marketing collateral is printed in Spanish.

Products Purchased:
  Holistic Health Products            410,512
  Vitamins                             19,540
  Health and Beauty Aids               90,378
  Adult Oriented Products              52,871
  Diet Products                        38,218
  Water Filters/Filtration Products    35,803

Demographic:
  Median Age Range-
    Adult Age Range 25 - 34            16,889
    Adult Age Range 35 - 44            31,792
    Adult Age Range 45 - 54            32,049
    Adult Age Range 55 - 64            21,430
    Adult Age Range 65+                20,342
  Children Aged   0 -  5               13,790
  Children Aged   6 - 11                7,979
  Children Aged  12 - 17                5,344
  Est Head/Household Income <$15,000   30,414
  Est Head/Household Income            23,906
    $15,000 - $25,000
  Est Head/Household Income            19,781
    $25,000 - $35,000
  Est Head/Household Income            14,430
    $35,000 - $45,000
  Est Head/Household Income            23,844
    $45,000 - $75,000
  Est Head/Household Income             8,578
    $75,000 - $99,000
  Est Head/Household Income $100,000+   4,958

Median Family Income:
  Under $14,000                        13,692
   $15,000 - $24,999                   73,796
   $25,000 - $34,999                  133,059
   $35,000 - $49,999                  206,202
   $50,000 - $74,999                  165,496
   $75,000 - $99,999                   38,344
  $100,000+                            15,897

Realty Data:
  Homeowner                            58,153
  Single Family Dwelling               74,139
  Home Value Under $49,000             54,089
  Home Value  $50,000 -  $74,000       60,542
  Home Value  $75,000 -  $99,000       52,578
  Home Value $100,000 - $149,000       95,890
  Home Value $150,000 - $199,000      103,661
  Home Value $200,000+                 78,811
  Multiple Family Dwelling             50,998
  LOR Under 2 Years                     9,515
  LOR  3 -  5 Years                    32,902
  LOR  6 - 10 Years                    48,652
  LOR 11 - 14 Years                    13,908
  LOR 15+ Years                        20,934

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Last Update:  03/2002

Date

UPDATED 03/01/2002
CONFIRMED 06/10/2003

Unit of Sale

$74.00 - $101.00 AVERAGE


Gender

159,028 MALE
210,362 FEMALE

Media

INFOMERCIALS/DIRECT MAIL/
TELEMARKETING % N/A

Addressing

4-UP CHESHIRE OR MAG TAPE
9T/1600 BPI

Additional Charges

6 Month Hotline $10.00
State $10.00
SCF $10.00
Zip $10.00
Gender/Sex $10.00
Keying $5.00
Phone Number $25.00
Product $10.00
Demographic $10.00
P/S Labels $10.00
Mag Tape (flat fee) $25.00
Diskette (flat fee) $25.00
Run Charges $10.00
Multi Buyers $20.00
Hotline $10.00

Minimum Order

5,000


Net Name Policy

85% + $10.00
RUN CHARGES
50,000+