Kroll Direct Marketing

mIn#: 75038

SCHOBER GERMAN OWNERS OF COMPUTERS INTERNET ACCESS

Segments

527,451 Computer/Laptop Owners $400/M
51,645 Have an Email Address $400/M
152,466 Have Internet Access $400/M
422,988 Have a Mobile Phone $400/M

Description

DELETED 09/17/2002 PER MIKE ELBRECHT NO LONGER MNG @ KROLL- LAST CONFIRMED 07/27/2001

The Schober German owners and users of personal computers or laptops, having an Email address, Internet access or a mobile phone is an extract from the Schober German Residential Masterfile.

Schober surveys over 19 million German households collecting valuable lifestyle information.  This data is then appended to the residential database.  This database allows you to select upon this unique and plentiful amount of lifestyle information.

Additional Selections:
  Mail Order Buying Methods @ $25/M
  Spending Preferences @ $10/M
  Residence @ $10/M
  Garden @ $10/M
  Email Delivery @ $50/F

These individuals are considered to be "early adapters" in the area of owning and using technology products in the home.

Mail Order Buying Methods:
  Purchased Products Via the Internet/ 39,437
    Online
  Purchased Products Via Telemarketing 13,697

Media:  Compiled from multiple sources; self reported data

Cancellations:  $50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.

Date

UPDATED 11/01/2000
CONFIRMED 09/17/2002

Unit of Sale

N/A


Gender

% N/A


Media

100% COMPILED
SEE TEXT

Addressing

4-UP CHESHIRE OR MAG TAPE
9T/1600 BPI

Additional Charges

Gender/Sex $10.00
Age $10.00
Keying $5.00
P/S Labels $10.00
Mag Tape (flat fee) $50.00
Run Charges $10.00
Diskette (flat fee) $50.00

Minimum Order

5,000


Net Name Policy

85% + $10.00
RUN CHARGES
50,000+