HBO ENHANCED LIFESTYLE INQUIRERS

DELETED 02/11/2003 PER MIKE ELBRECHT OFF THE MARKET- LAST CONFIRMED 09/27/2002

Reach inquirers to HBO (Home Box Office) America's number one premium television channel that have been enhanced with lifestyle demographic information.

Most of these individuals who inquire will become subscribers of HBO and basic cable service.

HBO and Cinemax are registered service marks of Home Box Office, Inc.

Additional Selections:
  Actual Year of Birth @ $10/M
  Estimated Household Income @ $10/M
  Mail Order Products/Categories Purchased @
    $10/M
  Realty Data @ $10/M
  Technology in Household @ $10/M

Marital Status:
  Married                              86,923
  Single                               26,302

Actual Year of Birth:
  Adult Age-
    18 - 24                            14,808
    25 - 34                           102,211
    35 - 44                           124,493
    45 - 54                            83,902
    55 - 64                            47,544
    65 - 74                            27,033
    75+                                10,020

Estimated Household Income:
  <$14,999                             90,778
   $15M -  $20M                        29,679
   $20M -  $30M                        53,484
   $30M -  $40M                        48,305
   $40M -  $50M                        42,057
   $50M -  $75M                        73,292
   $75M - $100M                        33,589
  $100M - $125M                        15,275
  $125M - $150M                         8,596
  $150,000+                            14,956

Child/Children in Household:
  Child Aged-
    Under 2                            11,306
     3 -  5                            16,922
     6 - 10                            33,828
    10 - 15                            32,401
    16 - 17                            26,304

Education/Occupation:
  High School Graduate                 10,244
  College Graduate                      7,139
  Graduate School                       3,016
  Vocational/Technical School             800
  Administrative/Managerial               583
  Blue Collar/Skilled Tradesman         7,846
  Business Owner/Proprietor             2,874
  Clerical/White Collar                 9,686
  Homemaker                             4,900
  Management Level Executive           12,293
  Professional or Technical            34,202
  Retired                               8,115
  Sales/Marketing                       5,678
  Student                               2,879
  Teacher/Educator                        159
  Veteran                               5,788

Self Reported Interests:
  Art/Antique Collecting                8,904
  Boating/Sailing                       6,428
  Camping/Hiking/Outdoors              13,640
  Cat Owner                            13,531
  Community/Civic Affairs               5,127
  Dog Owner                            19,649
  Do-It-Yourself/Home Workshop         17,599
  Fishing                              16,002
  Gardening                            23,971
  Golf                                 10,916
  Gourmet Cooking/Fine Foods           14,993
  Grandchildren                        13,409
  Home Furnishing/Decorating           14,546
  Hunting/Shooting                      7,773
  Military Veteran                      4,301
  Needlework/Knitting                   7,773
  Sewing                                9,846
  Stamp/Coin Collecting                 6,999
  Sweepstakes/Contests                 12,497
  Tennis                                4,892

Mail Order Products/Categories Purchased:
  Mail Order Buyer                    125,671
  Beauty Products                       3,050
  Books/Music                          21,521
  Catalog Buyer                        32,356
  Children's Books                        343
  Clothing                             10,419
  Computer Products                     3,006
  Crafts/Handicrafts/Sewing               919
  Electronics                           6,296
  Entertainment                           995
  General Merchandise                  16,078
  Health\Fitness                          660
  High Tech Products                    5,717
  Home/Household Products                 970
  Intimate Apparel                      2,348
  Investment/Financial Opportunities      799
  Magazines/Publications                5,298
  Men's Apparel                         1,142
  Other Mail Order Products            99,237
  Photography                           2,993
  Pre-Teen Apparel                        105
  Stamps/Coins/Collectibles             1,265
  Women's Apparel                      10,287

Entertainment/Technology in Household:
  Cable TV Subscribers                 15,769
  Cable TV Viewing                     30,621
  CD Player                            38,568
  Computer Owner                       47,948

Contributors & Donors:
  Multi Donor                           2,572
  Health Cause Contributors               201
  Political Cause Contributors          5,501
  Religious Cause Contributors          1,522
  Environmental Cause Contributors     25,247

Realty Data:
  Homeowner                           114,138
  SFDU                                202,120
  MFDU                                199,900
  Home Value-
  Under $49,000                        11,339
   $50,000 -  $74,000                 159,414
   $75,000 -  $99,000                  94,223
  $100,000 - $149,000                 172,963
  $150,000 - $199,000                 138,699
  $200,000 - $299,000                 127,598
  $300,000 - $499,000                  42,312
  $500,000 - $749,000                   6,074
  LOR Under 6 Months                    4,775
  LOR  7 - 12 Months                   11,515
LOR  1 -  5 Years                    138,117
  LOR  6 - 10 Years                   123,917
  LOR 11 - 19 Years                    74,617
  LOR 20+ Years                        57,070

Media:  TV, space ads, direct mail, Census Information self reported data

Cancellations:  $50/F cancellation fee on orders cancelled prior to mail date.  Full orders cancelled after mail date.

Last Update:  08/01/2002