Kroll Direct Marketing

mIn#: 71924

SCHOBER GERMAN BYRS OF TRAVEL AND LEISURE PRODUCTS

Segments

1,932,649 Buyers/Prospects $110/M
1,285,329 Males +$10/M
647,320 Females +$10/M

Description

DELETED 08/26/2002 PER MIKE ELBRECHT OFF THE MARKET- LAST CONFIRMED 07/27/2001

The Schober German Buyers of Travel and Leisure Products is an extract from the Schober German Residential Masterfile.

Schober surveys over 19 million German households collecting valuable lifestyle information.  This data is then appended to the residential database.

Additional Selections:
  Spending Preferences @ $10/M
  Purchasing Power Classes @ $10/M
  Email Delivery @ $50/F

Purchasing Power Classes:
  Very High                           189,666
  High                                Inquire
  Medium                              502,435
  Low                                 467,975
  Very Low                            276,222

Type of Residence:
  Owners/Residents of One and Two     Inquire
    Family Houses
  Owners/Residents of Townhouses/     Inquire
    Duplexes
  Residents of Apartment Houses       Inquire
  Residents of Apartment Complexes/   Inquire
    High-Rises
  Owners/Residents of Houses in the   Inquire
    Country

Age Range:
  18 - 30                             173,453
  30 - 45                             529,457
  45 - 60                             608,783
  60+                                 620,956

Media:  Compiled from multiple sources; self reported data

Cancellations:  $50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.

Date

UPDATED 06/01/2000
CONFIRMED 08/26/2002

Unit of Sale

N/A


Gender

1,285,329 MALE
647,320 FEMALE

Media

100% COMPILED
SEE TEXT

Addressing

4-UP CHESHIRE OR MAG TAPE
9T/1600 BPI

Additional Charges

Age Range $10.00
Gender/Sex $10.00
Age $10.00
Keying $2.00
P/S Labels $10.00
Mag Tape (flat fee) $50.00
Diskette (flat fee) $50.00
Run Charges $10.00
Dwelling Size/Type $10.00

Minimum Order

5,000


Net Name Policy

85% + $10.00
RUN CHARGES
50,000+