Kroll Direct Marketing

mIn#: 71923

SCHOBER GERMAN MULTI PRODUCT BUYERS

Segments

10,277,780 Multi Buyers $110/M
6,770,772 Males +$10/M
3,507,008 Females +$10/M

Description

DELETED 08/26/2002 PER MIKE ELBRECHT OFF THE MARKET- LAST CONFIRMED 07/27/2001

The Schober German "Multi" Buyer selection of a wide range of computer products is an extract from the Schober German Residential Masterfile.

Schober surveys over 19 million German households collecting valuable lifestyle information.  This data is then appended to the residential database.

Additional Selections:
  Spending Preferences @ $10/M
  Purchasing Power Classes @ $10/M
  Email Delivery @ $50/F

Purchasing Power Classes:
  Very High                         1,148,187
  High                              2,347,075
  Medium                            3,239,477
  Low                               3,095,602
  Very Low                          1,815,570

Type of Residence:
  Owners/Residents of One and Two     Inquire
    Family Houses
  Owners/Residents of Townhouses/     Inquire
    Duplexes
  Residents of Apartment Houses       Inquire
  Residents of Apartment Complexes/   Inquire
    High-Rises
  Owners/Residents of Houses in the   Inquire
    Country

Age Range:
  18 - 30                             746,337
  30 - 45                           2,997,690
  45 - 60                           3,228,201
  60+                               3,305,552

Media:  Compiled from multiple sources; self reported data

Cancellations:  $50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.

Date

UPDATED 06/01/2000
CONFIRMED 08/26/2002

Unit of Sale

N/A


Gender

6,770,772 MALE
3,507,008 FEMALE

Media

100% COMPILED
SEE TEXT

Addressing

4-UP CHESHIRE OR MAG TAPE
9T/1600 BPI

Additional Charges

Age Range $10.00
Dwelling Size/Type $10.00
Gender/Sex $10.00
Age $10.00
Keying $2.00
P/S Labels $10.00
Mag Tape (flat fee) $50.00
Diskette (flat fee) $50.00
Run Charges $10.00

Minimum Order

5,000


Net Name Policy

85% + $10.00
RUN CHARGES
50,000+