SCHOBER GERMAN BUYERS OF HOUSE AND GARDEN PRODUCTS

DELETED 09/17/2002 PER MIKE ELBRECHT NO LONGER MNG @ KROLL- LAST CONFIRMED 07/27/2001

The Schober German Buyers of House and Garden Products is an extract from the Schober German Residential Masterfile.

Schober surveys over 19 million German households collecting valuable lifestyle information.  This data is then appended to the residential database.

Additional Selections:
  Spending Preferences @ $10/M
  Garden @ $10/M
  Purchasing Power Classes @ $10/M
  Email Delivery @ $50/F

Purchasing Power Classes:
  Very High                        10,234,665
  High                              9,055,235
  Medium                            6,236,587
  Low                               3,341,078
  Very Low                          1,176,634

Type of Residence:
  Owners/Residents of One and Two   6,501,946
    Family Houses
  Owners/Residents of Townhouses/   2,206,525
    Duplexes
  Residents of Apartment Houses     1,371,489
  Residents of Apartment Complexes/ 1,594,747
    High-Rises
  Owners/Residents of Houses in the   289,092
    Country

Homes With a Small Garden           4,955,868
Homes With a Medium-Sized Garden    3,110,300
Homes With a Large Garden             830,088

Age Range:
  18 - 30                             479,673
  30 - 45                           1,960,179
  45 - 60                           2,319,074
  60+                               1,978,468

Media:  Compiled from multiple sources; self reported data

Cancellations:  $50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.