Kroll Direct Marketing

mIn#: 71914

SCHOBER GERMAN BUYERS OF ENTERTAINMENT PRODUCTS

Segments

3,985,620 Buyers/Prospects $110/M
2,632,701 Males +$10/M
1,352,919 Females +$10/M

Description

DELETED 09/17/2002 PER MIKE ELBRECHT NO LONGER MNG @ KROLL- LAST CONFIRMED 07/27/2001

The Schober German Buyers of Entertainment Products is an extract from the Schober German Residential Masterfile.

Schober surveys over 19 million German households collecting valuable lifestyle information.  This data is then appended to the residential database.

Additional Selections:
  Spending Preferences @ $10/M
  Purchasing Power Classes @ $10/M
  Email Delivery @ $50/F

Purchasing Power Classes:
  Very High                           702,236
  High                              1,432,587
  Medium                            1,992,173
  Low                               1,907,743
  Very Low                          1,118,306

Type of Residence:
  Owners/Residents of One and Two     Inquire
    Family Houses
  Owners/Residents of Townhouses/     Inquire
    Duplexes
  Residents of Apartment Houses       Inquire
  Residents of Apartment Complexes/   Inquire
    High-Rises
  Owners/Residents of Houses in the   Inquire
    Country

Age Range:
  18 - 30                             281,835
  30 - 45                           1,208,820
  45 - 60                           1,301,135
  60+                               1,193,830

Media:  Compiled from multiple sources; self reported data

Cancellations:  $50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.

Date

UPDATED 06/01/2000
CONFIRMED 09/17/2002

Unit of Sale

N/A


Gender

2,632,701 MALE
1,352,919 FEMALE

Media

100% COMPILED
SEE TEXT

Addressing

4-UP CHESHIRE OR MAG TAPE
9T/1600 BPI

Additional Charges

Age Range $10.00
Dwelling Size/Type $10.00
Gender/Sex $10.00
Age $10.00
Keying $2.00
P/S Labels $10.00
Mag Tape (flat fee) $50.00
Diskette (flat fee) $50.00
Run Charges $10.00

Minimum Order

5,000


Net Name Policy

85% + $10.00
RUN CHARGES
50,000+