Kroll Direct Marketing

mIn#: 71913

SCHOBER GERMAN BUYERS OF ELECTRONIC PRODUCTS

Segments

2,660,179 Buyers/Prospects $110/M
1,775,174 Males +$10/M
885,005 Females +$10/M

Description

DELETED 08/26/2002 PER MIKE ELBRECHT OFF THE MARKET- LAST CONFIRMED 07/27/2001

The Schober German Buyers Consumer Electronics Products is an extract from the Schober German Residential Masterfile.

Schober surveys over 19 million German households collecting valuable lifestyle information.  This data is then appended to the residential database.

Additional Selections:
  Spending Preferences @ $10/M
  Purchasing Power Classes @ $10/M
  Email Delivery @ $50/F

Purchasing Power Classes:
  Very High                           256,285
  High                                518,099
  Medium                              744,869
  Low                                 719,884
  Very Low                            421,042

Type of Residence:
  Owners/Residents of One and Two     Inquire
    Family Houses
  Owners/Residents of Townhouses/     Inquire
    Duplexes
  Residents of Apartment Houses       Inquire
  Residents of Apartment Complexes/   Inquire
    High-Rises
  Owners/Residents of Houses in the   Inquire
    Country

Age Range:
  18 - 30                             273,923
  30 - 45                             637,478
  45 - 60                             672,677
  60+                                 622,174

Media:  Compiled from multiple sources; self reported data

Cancellations:  $50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.

Date

UPDATED 06/01/2000
CONFIRMED 08/26/2002

Unit of Sale

N/A


Gender

1,775,174 MALE
885,005 FEMALE

Media

100% COMPILED
SEE TEXT

Addressing

4-UP CHESHIRE OR MAG TAPE
9T/1600 BPI

Additional Charges

Age Range $10.00
Dwelling Size/Type $10.00
Gender/Sex $10.00
Age $10.00
Keying $2.00
P/S Labels $10.00
Mag Tape (flat fee) $50.00
Diskette (flat fee) $50.00
Run Charges $10.00

Minimum Order

5,000


Net Name Policy

85% + $10.00
RUN CHARGES
50,000+