Kroll Direct Marketing

mIn#: 71909

SCHOBER GERMAN BUYERS OF CAREER SELF IMPROVEMENT

Segments

2,012,025 Buyers/Prospects $110/M
1,484,278 Males +$10/M
147,174 Females +$10/M

Description

DELETED 08/26/2002 PER MIKE ELBRECHT OFF THE MARKET- LAST CONFIRMED 07/27/2001

TITLE:  SCHOBER GERMAN BUYERS OF CAREER SELF IMPROVEMENT PRODUCTS

The Schober German Buyers of Career Development or Self Improvement Products is an extract from the Schober German Residential Masterfile.

Schober surveys over 19 million German households collecting valuable lifestyle information.  This data is then appended to the residential database.

Additional Selections:
  Spending Preferences @ $10/M
  Purchasing Power Classes @ $10/M
  Email Delivery @ $50/F

Purchasing Power Classes:
  Very High                           236,291
  High                                477,285
  Medium                              621,857
  Low                                 547,847
  Very Low                            341,415

Type of Residence:
  Owners/Residents of One and Two     Inquire
    Family Houses
  Owners/Residents of Townhouses/     Inquire
    Duplexes
  Residents of Apartment Houses       Inquire
  Residents of Apartment Complexes/   Inquire
    High-Rises
  Owners/Residents of Houses in the   Inquire
    Country

Age Range:
  18 - 30                             222,497
  30 - 45                             637,478
  45 - 60                             672,677
  60+                                 622,174

Media:  Compiled from multiple sources; self reported data

Cancellations:  $50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.

Date

UPDATED 06/01/2000
CONFIRMED 08/26/2002

Unit of Sale

N/A


Gender

1,484,278 MALE
147,174 FEMALE

Media

100% COMPILED
SEE TEXT

Addressing

4-UP CHESHIRE OR MAG TAPE
9T/1600 BPI

Additional Charges

Age Range $10.00
Dwelling Size/Type $10.00
Gender/Sex $10.00
Age $10.00
Keying $2.00
P/S Labels $10.00
Mag Tape (flat fee) $50.00
Diskette (flat fee) $50.00
Run Charges $10.00

Minimum Order

5,000


Net Name Policy

85% + $10.00
RUN CHARGES
50,000+