SCHOBER GERMAN RESIDENTIAL MASTERFILE

DELETED 09/14/2004 PER GWEN CORYELL OFF THE MARKET- LAST CONFIRMED 04/08/2003

The Schober German Residential Masterfile is a database of every household located in Germany.

Schober surveys over 19 million German households collecting valuable lifestyle information.  This data is then appended to the residential database.

Additional Selections:
  Spending Preference @ $10/M
  Purchasing Power Classes @ $10/M
  Garden Size @ $10/M
  P/S Labels- Please inquire

Age Range:
  18 - 30                          11,628,843
  30 - 45                          14,181,731
  45 - 60                          13,282,795
  60+                               2,139,268

Spending Preference:
  High Affinity to Purchase-
    Upscale Products                   66,620
    Career/Self Improvement            43,498
    Home Office/Freelance             608,725
    Household/Housewares              142,864
    Home Improvement/Gardening      1,077,905
    Cosmetics/Health & Beauty          67,913
    Fashions                          564,167
    Food & Beverages                    2,871
    Travel & Leisure                   63,603
    Technology & Electronics           84,994
    Environmental/Social               78,783
    Entertainment                     176,726
  Medium Affinity to Purchase-
    Upscale Products                  477,837
    Career/Self Improvement           667,085
    Home Office/Freelance           1,143,401
    Household/Housewares            1,939,810
    Home Improvement/Gardening      3,285,673
    Cosmetics/Health & Beauty         197,388
    Fashions                        1,780,945
    Food & Beverages                   62,132
    Travel & Leisure                  593,983
    Technology & Electronics          451,606
    Environmental/Social              476,326
    Entertainment                   1,895,013

Purchasing Power Classes:
  Very High                         2,917,564
  High                              8,398,775
  Medium                           10,469,926
  Low                               8,537,509
  Very Low                          6,180,487

Type of Residence:
  Owners/Residents of One and Two   4,384,000
    Family Houses
  Owners/Residents of Townhouses/     903,000
    Duplexes
  Residents of Apartment Houses     5,479,000
  Residents of Apartment Complexes/ 5,290,000
    High-Rises
  Owners/Residents of Houses in the   236,000
    Country

Media:  Compiled from multiple sources; self reported data

Cancellations:  $50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated monthly.