SPORTS CAR MARKET ACTIVE SUBSCRIBERS

Every issue of Sports Car Market is jam-packed with entertaining, exclusive information that will help you stay on top of the entire collector car market.

These devoted upscale subscribers read sports car market magazine from cover-to-cover for exclusive information about their hobby and are passionate about the cars they own or aspire to own.

Since 1989, sports car market magazine has been the only publication in the world devoted entirely to the profitable collecting of European and American sports and muscle cars.

Each month the magazine lists over 500 collectible sports cars for sale.  The publication also provides its readers with price guides based upon actual selling prices and auction reports with photos, serial numbers and a commentary on each vehicle. Profiles on the most sought after American, Italian, German and English sports cars and an inside look at the tools the pros use to appraise a collector car.

These subscribers represent some of the wealthiest and most influential car enthusiasts in the country today.  Top celebrities & captains of industry subscribe to this exclusive automotive enthusiasts publication.

A recent subscriber survey report indicated the following automotive enthusiast and ultra-affluent demographics.

Automotive Related Demographics:
  Attend/Participate In-
    63% Concours events
    48% Swap meets
    36% New car shows
    61% Auctions
    31% Vintage rallies
    58% Vintage races
    36% Modern car races
  Own-
    23%  1 collectible car
    51%  2 - 5 collectible cars
    11% 10+ collectible cars
  Car Collection Valued-
    37% Under $50,000
    27%    $50,000 -   $100,000
    17%   $100,000 -   $250,000
    11%   $250,000 - $1,000,000
     6% $1,000,000+
  78% Will attend a collector car auction
    within the next 12 months
  82% Use/plan to use the Internet to get
    information about collector cars
  71% Would consider purchasing a collector
    car from an ad placed on the Internet
  Collect-
    40% Automobilia
    29% Antiques
    21% Fine arts
  Last 12 Mo Spent Via Direct Mail-
    22%   $100 -   $500
    27%   $500 - $1,000
    46% $1,000+

Lifestyle Demographics:
  Last 12 Mo Took-
    54%  1 -  5 airplane trips
    19%  6 - 10 airplane trips
    25% 10+ airplane trips
  48% Will travel to Europe in the next 12
    months
  10% Will travel to Asia in the next 12 months
  81% Own a second home
  19% Own a third home
  38% Own 3 or more non-collectible vehicles
  39% Have a post-graduate education
  House Hold Incomes-
    41% $100,000 - $250,000
    15% $250,000 - $500,000
    13% $500,000+

Net Name Policy:  Gross billing only

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Last Update:  01/01/2010