CORVETTEMAGAZINE.COM ENHANCED LIFESTYLE

DELETED 03/18/2002 PER MIKE ELBRECHT NO LONGER MNG @ KROLL DIRECT- LAST CONFIRMED 07/27/2001

TITLE:  CORVETTEMAGAZINE.COM ENHANCED LIFESTYLE ENTHUSIASTS

Corvettemagazine.com is the first interactive, online, real-time electronic magazine designed for corvette enthusiasts.

All generations of corvettes are covered, including the most unique models in the world.  Stories include technical and how-to articles, color features of the finest restorations, and drive reports of the latest C5 models.

Readers can experience dynamic audio and visual interaction with these magnificent cars that can only be experienced as an on-line subscriber.  Theater chat sites provide real time, one-on-one opportunities for readers to talk to corvette celebrities or to ask technical questions from the most knowledgeable corvette experts.

Additional Selections:
  Email Delivery @ $25/F
  Estimated Household Age @ $12/M
  Estimated Household Income @ $12/M
  Median Family Income @ $12/M
  Psychographic @ $12/M
  Realty Data @ $12/M
  Mail Order Responsiveness @ $12/M

The Corvettemagazine.com readers has a median age of 45 years and a median household income of $100,000.  60% Are married.  Over 60% are college graduates and 36% are post grads.

This enthusiast is well educated, computer and Internet savvy and has disposable income to spend on a wide array of offers.

Median Age:
  19 - 24                                 178
  25 - 34                               1,519
  35 - 44                               3,294
  45 - 54                               4,797
  55 - 64                               2,272
  65+                                   1,172

Estimated Household Age:
  25 - 34                               1,045
  35 - 44                                 991
  45 - 54                               2,092
  55 - 64                                 511
  65+                                     505

Estimated Household Income:
  Under $14,999                           976
   $15,000 - $24,999                    1,413
   $25,000 - $34,999                    2,070
   $35,000 - $49,999                    3,720
   $50,000 - $74,999                    5,658
   $75,000 - $99,999                    2,298
  $100,000+                             2,400

Median Family Income:
  Under $14,999                           110
   $15,000 - $24,999                    1,206
   $25,000 - $34,999                    5,219
   $35,000 - $49,999                   14,947
   $50,000 - $74,999                   20,477
   $75,000 - $99,999                    7,972
  $100,000+                             3,187

Demographic/Psychographic:
  Presence of Children                  6,392
  Child Under 3                         1,404
  Child Ages  4 -  7                    1,476
  Child Ages  8 - 12                    2,250
  Child Ages 13 - 18                    3,244

Realty Data:
  Homeowner                            15,700
  Owner Occupied                       37,817
  Renter Occupied                       4,532
  Single Family Dwelling Unit          15,294
  Home Value Under $49,000              9,371
  Home Value  $50,000 -  $74,000       13,486
  Home Value  $75,000 -  $99,000        9,968
  Home Value $100,000 - $149,000        9,332
  Home Value $150,000 - $199,000        5,135
  Home Value $200,000+                  5,675
  LOR  0 -  2 Years                     5,573
  LOR  3 -  5 Years                     3,872
  LOR  6 - 10 Years                     3,978
  LOR 11 - 14 Years                     1,988
  LOR 15+ Years                         3,362

Mail Order Responsiveness:
  Upscale Merchandise Buyers              435
  Male Merchandise Buyers               1,654
  Female Merchandise Buyers             4,649
  Crafts and Hobbies                    2,265
  Gardening                             1,184
  Book Buyers/Avid Readers              7,177
  Collectibles and Foods                  436
  Gifts and Gadgets                     3,691
  General Merchandise                   3,939
  Family/General Magazines              5,874
  Female Interest Magazines             1,158
  Male and Sports Magazines             1,250
  Gardening Publications                  821
  Culinary Publications                   981
  Health and Fitness Publications       4,238
  Do It Yourself Projects               1,858
  News and Financial                    2,855
  Opportunity and Contests              2,997
  Religious Cause Contributors            339
  Political Cause Contributors          1,309
  Health Cause Contributors             1,781

Cancellations:  $50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Last Update:  05/2001