Kroll Direct Marketing

mIn#: 52751

NURSES PROFESSIONAL LIABILITY INSURANCE ENHANCED

Segments

922,237 Enhanced Insurance Buyers $85/M
604,329 Female Nurses +$6/M
105,295 Male Nurses +$6/M
748,556 Phone Numbers +$25/M
353,256 Credit Card Holders +$10/M
Fundraising Rate -$30/M
Counts Thru 03/2004

Description

DELETED 12/12/2005 PER GWEN CORYELL OFF THE MARKET- LAST CONFIRMED 10/12/2005

TITLE:  NURSES PROFESSIONAL LIABILITY INSURANCE ENHANCED FILE

These nursing professionals have taken a proactive step by purchasing professional liability insurance to safeguard themselves against a malpractice lawsuit.  The enhanced data allows you to segment this elite group of nursing professionals and their families.

Additional Selections:
  Psychographic @ $10/M
  Actual Year of Birth @ $10/M
  Estimated Income @ $10/M
  Religious Affiliation @ $10/M
  Realty Data @ $10/M
  Technology in Household @ $15/M

Demographic/Psychographic:
  Married                             341,942
  Single                               50,281

Actual Year of Birth (adult age)-     18 - 24                             4,604
    25 - 34                            70,755
    35 - 44                           155,583
    45 - 54                           204,767
    55 - 64                           124,798
    65 - 74                            55,947
    75+                                15,673

Estimated Income (household income):
  Less Than $14,999                    31,178
   $15M -  $20M                        15,691
   $20M -  $30M                        35,915
   $30M -  $40M                        46,985
   $40M -  $50M                        56,838
   $50M -  $75M                       146,881
   $75M - $100M                       112,863
  $100M - $125M                        63,604
  $125M - $150M                        38,739
  $150,000+                            83,433

Child/Children in Household (child aged):
    Under 2                             2,177
     3 -  5                            17,322
     6 - 10                            39,647
    11 - 15                            70,439
    16 - 17                            67,981

Education/Occupation:
  Vocational/Technical School           5,050
  High School Graduate                 10,758
  College Graduate                     54,447
  Completed Graduate School            14,881
  Administrative/Managerial             1,397
  Blue Collar/Skilled Tradesman        11,965
  Business Owner/Proprietor             5,082
  Clerical-White Collar                 6,322
  Homemaker                             5,597
  Professionals or Technical          225,900
  Retired                              13,531
  Sales/Marketing                       6,699
  Student                               6,007
  Teacher/Educator                        841

Self-Reported Interests:
  Art/Antique Collecting               32,022
  Boating/Sailing                      29,213
  Camping/Hiking/Outdoors              76,223
  Cat Owner                            84,565
  Community/Civic Affairs              17,850
  Dog Owner                           118,512
  Do-It-Yourselfer/Home Workshop       80,434
  Fishing                              76,651
  Gardening                           132,469
  Golf                                 66,882
  Gourmet Cooking/Fine Foods           48,567
  Grandchildren                        61,924
  Home Furnishing/Decorating           47,593
  Hunting/Shooting                     60,713
  Military Veteran                     21,463
  Needlework/Knitting                  46,113
  Sewing                               47,433
  Stamp/Coin Collecting                23,062
  Sweepstakes/Contests                 32,369
  Tennis                               16,971

Mail Order Products/Category Purchased:
  Mail Order Buyer                    554,103
  Beauty Products                      12,088
  Books/Music                          78,169
  Catalog Buyer                        81,747
  Clothing                             25,007
  Crafts/Handicrafts/Sewing             2,509
  General Merchandise                  44,986
  Health/Fitness                        1,620
  High Tech Products                   12,265
  Intimate Apparel                      7,586
  Magazines/Publications               14,656
  Men's Apparel                         2,469
  Other Mail Order Products           346,810
  Photography                           6,281
  Pre-Teen Apparel                      1,084
  Stamps/Coins/Collectibles             3,361
  Women's Apparel                      24,751

Entertainment/Technology in Household:
  Cable TV Subscriber                  56,483
  Cable TV Viewing                    102,015
  CD Player                           180,712
  Computer Owner                      208,131
  DVD Player                           14,636
  Satellite Dish                        6,909

Contributors & Donors:
  Multi Donor                          30,468
  Health Cause Contributors             1,035
  Political Cause Contributors         12,959
  Religious Cause Contributors          1,931
  Environmental Cause Contributors      6,495

Ethnicity:
  African        33,182  Latvian          118
    American             Lithuanian       472
  Arabic          1,433  Norwegian      2,508
  Armenian          633  Pakistani         74
  Austrian        3,496  Philippine       711
  Belgium           537  Polish        10,743
  Chinese         1,619  Portuguese       647
  Croatian          260  Romanian         276
  Czech           2,269  Russian        3,326
  Danish          3,890  Scottish      49,993
  Dutch          18,079  Serbian          816
  Egyptian          120  Slovak         1,847
  English       211,887  Slovenian        163
  Estonian          166  Spanish/      12,623
  Finnish         1,322    Hispanic
  French         17,143  Spanish        3,596
  German         61,430    Speaking
  Greek           1,633  Swedish        6,852
  Hungarian       2,627  Swiss             50
  Indian          1,049  Syrian            41
  Iranian           122  Thai              92
  Irish          45,388  Turkish          136
  Italian        24,015  Ukrainian        885
  Japanese          961  Vietnamese       692
  Korean            837  Welsh         21,192
  Laotian            31

Religious Affiliation:
  Buddhist                              3,354
  Catholic                            139,743
  Eastern Orthodox                      5,899
  Greek Orthodox                        1,631
  Hindu                                 1,104
  Islamic                               2,407
  Jewish                               16,644
  Protestant                          362,189
  Shinto                                  961

Realty Data:
  Homeowner                           485,884
  SFDU                                495,726
  MFDU                                106,395
  Home Value-
    Under $49,000                      11,513
     $50,000 -  $74,000               101,043
     $75,000 -  $99,000               197,071
    $100,000 - $149,000               329,584
    $150,000 - $199,000               151,289
    $200,000 - $299,000               102,801
    $300,000 - $499,000                23,637
    $500,000 - $749,000                 2,096
    $750,000+                             142
  LOR-
    Under 6 Months                      4,624
     7 - 12 Months                      5,121
     1 -  5 Years                     106,449
     6 - 10 Years                     180,096
    11 - 19 Years                     187,565
    20+ Years                         130,110

100% Home address

$50/F cancellation fee on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Last Update:  03/2004

Date

UPDATED 04/01/2004
CONFIRMED 12/12/2005

Unit of Sale

N/A


Gender

604,329 FEMALE
105,295 MALE

Media

100% INSURANCE BUYER
APPLICATIONS

Addressing

DISKETTE OR EMAIL


Additional Charges

State $6.00
SCF $6.00
Zip $6.00
Gender/Sex $6.00
Phone Number $25.00
Childs Age $10.00
Contributors/Donors $10.00
Run Charges $10.00
Education $10.00
Diskette (flat fee) $25.00
Demographic $10.00
Product $10.00
Occupation $10.00
Area of Interest $10.00
Entertainment $10.00
Category $10.00
Ethnic/Ethnicity $10.00
Email Delivery (flat fee) $50.00
Credit Cards $10.00

Minimum Order

5,000


Net Name Policy

85% + $10.00
RUN CHARGES
50,000+