AMERICAN SALON ACTIVE SUBSCRIBERS

(Formerly:  American Salon Magazine Advanstar)

Published by Questex Media.

American Salon magazine (formerly owned by Advanstar Communications) has the largest pre- qualified list of beauty salon owners and managers in the US.  92% are business owners and top managers and 93% offer hair styling services.

For industry trends, business basics and a colorful shot of style, salon professionals turn to American Salon magazine.  Monthly columns from well-known beauty professionals deliver the latest information the industry has to offer, with everything from new techniques to the business of running a salon.  The publication continues to successfully reinvent and renew itself in response to the changing needs of salon owners and managers.

These beauty industry professionals purchase products for resale along with industry related equipment, products and services including hair care and coloring products, hair styling appliances, hair removal products, wigs, cosmetics, how to videos and skin, nail care and tanning products.  They are actively seeking beauty industry related tips and information on fashion trends, continuing education programs, customer service and new products as well as general business information specifically for small business owners related to technology, financial management, human resources and marketing.

Questex Media Group, Inc is a global, diversified B2B integrated media provider, serving multiple industries including technology, telecommunications, beauty, spa, travel, hospitality, leisure, home entertainment, landscape design, building services, natural resources, industrial and specialty services through a range of well- established, market-leading publications, events, interactive media, research, information and integrated marketing services.  The company's media properties include over 100 print and digital media publications, 45 conferences, tradeshows and events.

Additional Charges:
  Services Offered @ $15/M
  Number of Chairs in Salon @ $15/M
  Price of Average Haircut @ $15/M

Job Title:
  Owner/President                      52,736
  Cosmetologist/Stylist                 7,934
  Manager/Other Corporate Executive     7,562
  Other                                   505
  Nail Technician                         413
  Esthician/Make Up Artist                350
  Colorist                                200
  Beauty School Instructor                111

Business/Industry:
  Beauty Salon                         67,562
  Beauty School                           624
  Beauty/Barber Products Distributor      541
  Manufacturer                            291

Services Offered (multiple response):
  Cutting                              31,781
  Styling                              30,471
  Perming                              29,887
  Hair Coloring                        30,394
  Treatments                           21,856
  Hair Removal/Waxing                  21,767
  Total Image Consulting                8,789
  Multicultural/Ethnic                  9,332
  Make Up                               8,938
  Skin Care/Facials                     9,634
  Nail Care                            14,332
  Tanning/Sun Care                      5,255
  Spa Services                          6,278
  Wigs/Hair Additions                   8,017
  Relaxing                             11,059
  None of the Above                       314

Employee Size:
   1 -  2                              16,100
   3                                    3,515
   4 -  6                              17,129
   7 - 11                               8,822
  12 - 16                               1,891
  16+                                   3,155

Sales Volume:
  Under $100M                          53,342
  $100M - $249M                        10,791
  $250M - $499M                         2,658
  $500M - $750M                         3,149
  $750M -   $1MM                          317

Number of Chairs in Salon:
  Under 3                               7,192
  3 - 5                                10,891
  6 - 8                                 8,832
  9+                                    6,346

Retail Products Sold (multiple response):
  Accessory/Jewelry                     4,220
  Body & Bath Products/Candles          5,130
  Cosmetics                             8,237
  Hair Care                            27,903
  Hair Styling Appliances              12,670
  Nail Care                            10,363
  Natural/Aromatherapy                  4,404
  Skin Care                             8,618
  Tanning/Sun Care                      4,629
  None of the Above                     3,084

$50/F cancellation fee on all orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Updated quarterly.

Last Update:  05/01/2009