Kroll Direct Marketing

mIn#: 135150

BEHAVIORBASE TELECOM INTEREST ONLINE RESPONDENTS

Segments

Respondents-
103,011   Last 30 Day +$20/M
252,536   Last  3 Month +$15/M
534,092   Last  6 Month +$10/M
1,094,385   Last 12 Month +$5/M
1,934,756   Last 24 Month $90/M
Matching Opt-In Email $90/M
  Addresses
986,725 Male Respondents +$10/M
948,030 Female Respondents +$10/M
172,467 Last 6 Month Known +$25/M
  MOB's
Counts Thru 06/01/2008

Description

DELETED 12/10/2009 PER GWEN CORYELL NO LONGER MNG @ KROLL DIRECT MKTG- LAST CONFIRMED 06/25/2008

The Behaviorbase Telecom Interest Online Respondents database extract allows direct marketers the ability to predict the future behavior that is based upon a consumers past behavior.  This database extract offers robust data that reflects previously demonstrated consumer click actions for telecom related offers.

Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop.  This type of data provides one of the best windows into a consumer's course of action.  That's because unlike survey's or other forms of market intelligence, it documents what a buyer actually does instead of what he or she says.

Additional Charges:
  Domain @ $15/M
  6 Month Hotline @ $10/M

Telecom Related Categories:
  Long Distance-
    Last 24 Months                    602,984
    Last 12 Months                    390,435
    Last  6 Months                    123,952
    Last  6 Months MOB                 43,249
    Last  3 Months                     73,499
    Last  1 Month                      21,041
  Wireless-
    Last 24 Months                  1,672,034
    Last 12 Months                    923,982
    Last  6 Months                    452,309
    Last  6 Months MOB                162,345
    Last  3 Months                    215,495
    Last  1 Month                      85,297

Last Update:  06/01/2008

Date

UPDATED 06/01/2008
CONFIRMED 12/10/2009

Unit of Sale




Gender

986,725 MALE
948,030 FEMALE

Media

100% ONLINE


Addressing

EMAIL DELIVERY


Additional Charges

1 Month Hotline $20.00
3 Month Hotline $15.00
6 Month Hotline $25.00
12 Month Hotline $5.00
Gender/Sex $10.00
Demographic $15.00
SCF $10.00
State $10.00
Zip $10.00
Run Charges $10.00
Email Delivery (flat fee) $50.00

Minimum Order

5,000
10,000- EMAIL

Net Name Policy

85% + $10.00
RUN CHARGES
25,000+