Kroll Direct Marketing

mIn#: 135147

BEHAVIORBASE SMOKING INTEREST ONLINE RESPONDENTS

Segments

Respondents-
4,210   Last 30 Day +$20/M
3,024   Last  3 Month +$15/M
10,394   Last  6 Month +$10/M
19,839   Last 12 Month +$5/M
20,857   Last 24 Month $90/M
Matching Opt-In Email $90/M
  Addresses
10,637 Male Respondents +$10/M
10,219 Female Respondents +$10/M
8,694 Last 6 Month Known +$25/M
  MOB's
Counts Thru 05/31/2008

Description

DELETED 12/10/2009 PER GWEN CORYELL NO LONGER MNG @ KROLL DIRECT MKTG- LAST CONFIRMED 06/27/2008

The Behaviorbase Smoking Online Respondents database extract allows direct marketers the ability to predict the future behavior that is based upon a consumers past behavior.  This database extract offers robust data that reflects previously demonstrated consumer click actions for smoking related offers.

Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop.  This type of data provides one of the best windows into a consumer's course of action.  That's because unlike survey's or other forms of market intelligence, it documents what a buyer actually does instead of what he or she says.

Additional Charges:
  Domain @ $15/M

Last Update:  06/01/2008

Date

UPDATED 06/01/2008
CONFIRMED 12/10/2009

Unit of Sale




Gender

10,637 MALE
10,219 FEMALE

Media

100% ONLINE


Addressing

EMAIL DELIVERY


Additional Charges

1 Month Hotline $20.00
3 Month Hotline $15.00
12 Month Hotline $5.00
Gender/Sex $10.00
Demographic $15.00
SCF $10.00
State $10.00
Zip $10.00
Run Charges $10.00
Email Delivery (flat fee) $50.00

Minimum Order

5,000
10,000- EMAIL

Net Name Policy

85% + $10.00
RUN CHARGES
25,000+