Kroll Direct Marketing

mIn#: 135139

BEHAVIORBASE CD DVD BOOK MEMBERSHIP CLUB

Segments

Respondents-
31,945 1 Month Hotline +$20/M
34,852 3 Month Hotline +$15/M
783,203 6 Month Hotline +$10/M
1,994,822 12 Month Hotline +$5/M
2,845,622 24 Month Hotline $90/M
Matching Opt-In Email $90/M
  Addresses
1,415,267 Male Respondents +$10/M
1,394,354 Female Respondents +$10/M
189,239 6 Month Known MOB's +$25/M
Counts Thru 05/31/2008

Description

DELETED 12/10/2009 PER GWEN CORYELL NO LONGER MNG @ KROLL DIRECT MKTG- LAST CONFIRMED 12/01/2009

TITLE:  BEHAVIORBASE CD/DVD/BOOK MEMBERSHIP CLUB RESPONDENTS

The Behaviorbase Membership Club online respondents database extract allows direct marketers the ability to predict the future behavior that is based upon a consumers past behavior.  This database extract offers robust data that reflects previously demonstrated consumer click actions for CD/DVD/Book Membership Club related offers.

Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop.  This type of data provides one of the best windows into a consumer's course of action.  That's because unlike surveys or other forms of market intelligence, it documents what a buyer actually does instead of what he or she says.

Additional Charges:
  Domain @ $15/M

Last Update:  06/01/2008

Date

UPDATED 06/01/2008
CONFIRMED 12/10/2009

Unit of Sale




Gender

1,415,267 MALE
1,394,354 FEMALE

Media

100% ONLINE


Addressing




Additional Charges

1 Month Hotline $20.00
3 Month Hotline $15.00
12 Month Hotline $5.00
Gender/Sex $10.00
Demographic $15.00
SCF $10.00
State $10.00
Zip $10.00
Run Charges $10.00
Email Delivery (flat fee) $50.00

Minimum Order

5,000
10,000- EMAIL

Net Name Policy

85% + $10.00
RUN CHARGES
25,000+