BEHAVIORBASE INSURANCE INTEREST ONLINE RESPONDENTS

DELETED 12/10/2009 PER GWEN CORYELL NO LONGER MNG @ KROLL DIRECT MKTG- LAST CONFIRMED 06/25/2008

The Behaviorbase Insurance Interest Online Respondents database extract allows direct marketers the ability to predict the future behavior that is based upon a consumers past behavior.  This database extract offers robust data that reflects previously demonstrated consumer click actions for insurance related offers.

Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop.  This type of data provides one of the best windows into a consumer's course of action.  That's because unlike survey's or other forms of market intelligence, it documents what a buyer actually does instead of what he or she says.

Additional Charges:
  Domain @ $15/M

Insurance Related Categories:
  Automobile-
    Last 24 Months                    902,355
    Last 12 Months                    462,982
    Last  6 Months                     92,034
    Last  6 Months MOB                 38,232
    Last  3 Months                     85,293
    Last  1 Month                      14,932
  Health-
    Last 24 Months                  1,384,585
    Last 24 Months                  1,384,585
    Last 12 Months                    720,389
    Last  6 Months                    182,772
    Last  6 Months MOB                 75,023
    Last  3 Months                    123,990
    Last  1 Month                      35,022
  Life-
    Last 24 Months                    229,385
    Last 12 Months                    109,283
    Last 12 Months                    109,283
    Last  6 Months                     32,390
    Last  6 Months MOB                  5,320
    Last  3 Months                     53,922
    Last  1 Month                       2,934

Last Update:  06/01/2008