BEHAVIORBASE CONSUMER RESPONDENT MASTERFILE

DELETED 12/10/2009 PER GWEN CORYELL NO LONGER MNG @ KROLL DIRECT MKTG- LAST CONFIRMED 06/20/2008

The Behaviorbase Consumer Respondents masterfile allows direct marketers the ability to predict future behavior that is based upon a consumers past behavior.  This database offers robust data that reflects previously demonstrated consumer click actions.

Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop.  This type of data provides one of the best windows into a consumer's course of action.  That's because unlike survey's or other forms of market intelligence, it documents what a buyers actually does instead of what her or she says.

Additional Charges:
  Domain @ $15/M
  6 Month Hotline @ $10/M

Lifestyle Interest:     Last 6 Mos  Last 1 Mo
  Apparel                  302,049     49,230
  Auctions                  20,938      4,193
  Automotive               159,210     31,035
    Comparison Shipping     92,033     18,291
    Loans                   50,293      8,523
    Special Offers/Deals    22,209     10,923
  Bankruptcy                62,092      5,768
  Beauty                   162,038     25,393
  Business Opportunity     420,399    162,393
    General Business       521,222    189,235
  Computing                993,345    253,922
    Hardware                92,039     10,522
    Printers               273,094    209,458
    Software               723,924     43,952
  Credit Cards             620,939    116,092
  Dating Services          139,582     24,301
  Debt Consolidation       482,039     71,244
  Education                723,094    133,952
    Continuing             701,843    125,922
    Scholarships            29,952      6,923
    Trade Schools           42,092      4,822
  Entertainment            402,984     90,234
  Financial              1,568,426    200,493
  Fitness                   62,039     13,959
  Food                       2,032        412
  Gambling                   6,902        999
  Gifts & Collectibles      19,123      2,523
  Health                   402,934     75,399
  Home Business            213,922     29,234
  Home Improvement         412,935     64,903
  Insurance                299,482     50,232
    Auto                    92,034     14,932
    Health                 182,772     35,022
    Life                    32,390      2,934
  Investments               69,713     14,092
  Legal Services               633        173
  Membership Clubs         789,234     32,954
    CD/DVD/Books           783,203     31,945
  Military                  73,029     10,348
  Mortgages                172,039     22,522
  Research & Surveys       592,093     98,293
  Smoking                   10,394      4,210
  Sweepstakes/Premiums   1,203,948    301,853
  Tax Services             140,239      6,923
  Telecom                  534,092    103,011
    Long Distance Svcs     123,952     21,041
  Travel                   215,093     41,947
    Airlines                72,302     14,321
    Business                60,492     12,526
    Hotels                  39,334      5,329
    Pleasure                72,039     15,823
  Weight Loss              142,348     25,932
  Wellness                  95,223     17,344
  Wine & Spirits             1,247        259
  Wireless                 452,309     85,297

Last 6 Month Lifestyle Enhanced:
  Age-
    19 - 24                           158,143
    25 - 34                           659,811
    35 - 44                         1,469,903
    45 - 54                         3,226,148
    55 - 64                         1,160,708
    65 - 74                           408,278
    75+                               165,690
  Income-
    Under $15,000                     184,216
     $15,000 -  $24,000               344,071
     $25,000 -  $34,000               631,236
     $35,000 -  $49,000             1,389,831
     $50,000 -  $74,000             2,022,185
     $75,000 -  $99,000             1,114,692
    $100,000 - $124,000               621,703
    $125,000 - $149,000               493,451
    $150,000 - $174,000               172,867
    $175,000 - $199,000               116,570
    $200,000 - $249,000                92,251
    $250,000+                          65,608

Email Append Service:  The Behaviorbase Consumer Respondent Masterfile can also be used for Email appends and reverse appends. This robust database is available for appending consumer Email addresses to postal address files.  Once the append process has been completed, Behaviorbase will also deploy a permission pass to all matched records in order to extend every courtesy possible towards opting out.

Data Modeling Service:  The Behaviorbase Data Modeling service allows you to hone in on the traits that are common among your customer base.  This allows marketers to better understand which consumers are their best targets (and who is not) and to discover commonalities that may have other wise gone unnoticed.

Last Update:  06/01/2008