BEHAVIORBASE HEALTH INTEREST ONLINE RESPONDENTS

DELETED 12/10/2009 PER GWEN CORYELL NO LONGER MNG @ KROLL DIRECT MKTG- LAST CONFIRMED 06/20/2008

The Behaviorbase Health Interest Online respondents database extract allows direct marketers the ability to predict the future behavior that is based upon a consumers past behavior.  This database extract offers robust data that reflects previously demonstrated consumer click actions for health related offers.

Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop.  This type of data provides one of the best windows into a consumer's course of action.  that's because unlike surveys or other forms of market intelligence, it documents what a buyers actually does instead of what he or she says.

Additional Charges:
  Domain @ $15/M

Health Related Categories:
  Beauty Last-
    24 Months                         720,398
    12 Months                         523,892
     6 Months                         162,038
     6 Months MOB                      71,253
     3 Months                          96,420
     1 Month                           25,393
  Fitness Last-
    24 Months                         302,935
    12 Months                         259,348
     6 Months                          62,039
     6 Months MOB                       6,239
     3 Months                          41,045
     1 Month                           13,959
  Weight Loss Last-
    24 Months                         908,322
    12 Months                         620,392
     6 Months                         142,348
     6 Months MOB                      32,987
     3 Months                         121,044
     1 Month                           25,932
  Wellness Last-
    24 Months                         393,059
    12 Months                         204,922
     6 Months                          95,223
     6 Months MOB                      34,983
     3 Months                          51,391
     1 Month                           17,344

Last Update:  06/01/2008