BEHAVIORBASE FINANCIAL OFFERS ONLINE RESPONDENTS

DELETED 12/10/2009 PER GWEN CORYELL NO LONGER MNG @ KROLL DIRECT MKTG- LAST CONFIRMED 06/20/2008

The Behaviorbase Finance Interest Online respondents database extract allows direct marketers the ability to predict the future behavior that is based upon a consumers past behavior.  This database extract offers robust data that reflects previously demonstrated consumer click actions for finance related offers.

Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop.  This type of data provides one of the best windows into a consumer's course of action.  That's because unlike surveys or other forms of market intelligence, it documents what a buyer actually does instead of what he or she says.

Additional Charges:
  Domain @ $15/M

Finance Related Categories:
  Bankruptcy Last-
    24 Months                         209,457
    12 Months                         120,395
     6 Months                          62,092
     6 Months MOB                      14,035
     3 Months                          18,320
     1 Month                            5,768
  Credit Cards Last-
    24 Months                       2,048,672
    12 Months                       1,837,522
     6 Months                         620,939
     6 Months MOB                     193,590
     3 Months                         301,492
     1 Month                          116,092
  Debt Consolidation Last-
    24 Months                       1,830,598
    12 Months                       1,299,283
     6 Months                         482,039
     6 Months MOB                     138,309
     3 Months                         221,823
     1 Month                           71,244
  Investments Last-
    24 Months                         732,095
    12 Months                         439,882
     6 Months                         229,731
     6 Months MOB                      39,234
     3 Months                          45,302
     1 Month                           14,092
  Mortgage Last-
    24 Months                         523,550
    12 Months                         339,853
     6 Months                         172,039
     6 Months MOB                      22,034
     3 Months                          70,228
     1 Month                           22,522
  Tax Service Last-
    24 Months                         359,209
    12 Months                         284,757
     6 Months                         140,239
     6 Months MOB                      21,309
     3 Months                          41,932
     1 Month                            6,923

Last Update:  06/01/2008