Kroll Direct Marketing

mIn#: 135070

BEHAVIORBASE EDUCATION INTEREST ONLINE RESPONDENTS

Segments

133,952   Last 30 Day +$20/M
227,029   Last  3 Month +$15/M
723,094   Last  6 Month +$10/M
1,193,842   Last 12 Month +$5/M
1,957,282   Last 24 Month $90/M
Opt-In Email Addresses $90/M
  Addresses
998,213 Male Respondents +$10/M
959,068 Female Respondents +$10/M
212,294 Last 6 Month Known +$25/M
  MOB's
Counts Thru 05/31/2008

Description

DELETED 12/10/2009 PER GWEN CORYELL NO LONGER MNG @ KROLL DIRECT MKTG- LAST CONFIRMED 06/19/2008

The Behaviorbase Education Interest Online respondents database extract allows direct marketers the ability to predict the future behavior that is based upon a consumers past behavior.  This database extract offers robust data that reflects previously demonstrated consumer click actions for education related offers.

Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop.  This type of data provides one of the best windows into a consumer's course of action.  That's because unlike surveys or other forms of market intelligence, it documents what a buyer actually does instead of what he or she says.

Additional Charges:
  Domain @ $15/M
  6 Month Hotline @ $10/M

Education Related Categories:
  College/Continuing Studies Last-
    24 Months                       1,756,962
    12 Months                       1,098,352
     6 Months                         723,094
     6 Months MOB                     216,293
     3 Months                         189,273
     1 Month                          125,922
  Trade School Last-
    24 Months                         309,752
    12 Months                         203,852
     6 Months                          42,092
     6 Months MOB                      13,923
     3 Months                          35,392
     1 Month                            4,822
  Scholarships Last-
    24 Months                         209,753
    12 Months                         194,577
     6 Months                          29,952
     6 Months MOB                       4,239
     3 Months                          32,452
     1 Month                            6,923

Last Update:  06/01/2008

Date

UPDATED 06/01/2008
CONFIRMED 12/10/2009

Unit of Sale




Gender

998,213 MALE
959,068 FEMALE

Media

100% ONLINE


Addressing

EMAIL DELIVERY


Additional Charges

1 Month Hotline $20.00
3 Month Hotline $15.00
6 Month Hotline $25.00
12 Month Hotline $5.00
Gender/Sex $10.00
Demographic $15.00
SCF $10.00
State $10.00
Zip $10.00
Run Charges $10.00

Minimum Order

5,000
10,000- EMAIL

Net Name Policy

85% + $10.00
RUN CHARGES
25,000+