Kroll Direct Marketing

mIn#: 135057

BEHAVIORBASE CREDIT CARD INTEREST RESPONDENTS

Segments

Respondents-
116,092   Last 30 Day +$20/M
301,492   Last  3 Month +$15/M
620,939   Last  6 Month +$10/M
1,837,522   Last 12 Month +$5/M
2,048,672   Last 24 Month $90/M
Opt-In Email Addresses $90/M
1,044,822 Male Respondents +$10/M
1,003,849 Female Respondents +$10/M
193,590 Last 6 Month Known +$25/M
  MOB's
Counts Thru 05/01/2008

Description

DELETED 12/10/2009 PER GWEN CORYELL NO LONGER MNG @ KROLL DIRECT MKTG- LAST CONFIRMED 06/19/2008

The Behaviorbase Credit Card Online respondents database extract allows direct marketers the ability to predict the future behavior that is based upon a consumers past behavior.  This database extract offers robust data that reflects previously demonstrated consumer click actions for credit card related offers.

Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop.  This type of data provides one of the best windows into a consumer's course of action.  that's because unlike survey's or other forms of market intelligence, it documents what a buyers actually does instead of what he or she says.

Additional Charges:
  Domain @ $15/M
  6 Month Hotline @ $10/M

Last Update:  06/01/2008

Date

UPDATED 06/01/2008
CONFIRMED 12/10/2009

Unit of Sale




Gender

1,044,822 MALE
1,003,849 FEMALE

Media

100% ONLINE


Addressing

EMAIL DELIVERY


Additional Charges

1 Month Hotline $20.00
3 Month Hotline $15.00
6 Month Hotline $25.00
12 Month Hotline $5.00
Gender/Sex $10.00
Demographic $15.00
SCF $10.00
State $10.00
Zip $10.00
Run Charges $10.00

Minimum Order

5,000
10,000- EMAIL

Net Name Policy

85% + $10.00
RUN CHARGES
25,000+