Kroll Direct Marketing

mIn#: 135056

BEHAVIORBASE COMPUTER PRODUCTS ONLINE RESPONDENTS

Segments

Respondents-
253,922   Last 30 Day +$20/M
356,232   Last  3 Month +$15/M
993,945   Last  6 Month +$10/M
1,519,860   Last 12 Month +$5/M
1,946,763   Last 24 Month $90/M
Opt-In Email Addresses $90/M
992,848 Male Respondents +$10/M
953,914 Female Respondents +$10/M
292,349 Last 6 Month Known +$25/M
  MOB's
Counts Thru 05/31/2008

Description

DELETED 12/10/2009 PER GWEN CORYELL NO LONGER MNG @ KROLL DIRECT MKTG- LAST CONFIRMED 06/23/2008

The Behaviorbase Computer Online respondents database extract allows direct marketers the ability to predict the future behavior that is based upon a consumers past behavior.

This database extract offers robust data that reflects previously demonstrated consumer click actions for computer related offers.

Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop.  This type of data provides one of the best windows into a consumer's course of action.  that's because unlike survey's or other forms of market intelligence, it documents what a buyers actually does instead of what he or she says.

Additional Charges:
  Domain @ $15/M
  6 Month Hotline @ $10/M

Hardware Products Last:
  24 Months                           385,673
  12 Months                           209,482
   6 Months                            92,039
   6 Months MOB                        34,293
   3 Months                            40,234
   1 Month                             10,522
Software Products Last:
  24 Months                         1,485,753
  12 Months                         1,282,322
   6 Months                           723,924
   6 Months MOB                        97,232
   3 Months                           284,852
   1 Month                             43,952
Printer Products Last:
  24 Months                           857,202
  12 Months                           682,093
   6 Months                           273,094
   6 Months MOB                        51,945
   3 Months                           120,432
    1 Month                           209,458

Last Update:  06/01/2008

Date

UPDATED 06/01/2008
CONFIRMED 12/10/2009

Unit of Sale




Gender

992,848 MALE
953,914 FEMALE

Media

100% ONLINE


Addressing

EMAIL DELIVERY


Additional Charges

1 Month Hotline $20.00
3 Month Hotline $15.00
6 Month Hotline $25.00
12 Month Hotline $5.00
Gender/Sex $10.00
SCF $10.00
State $10.00
Zip $10.00
Run Charges $10.00
Email Delivery (flat fee) $50.00

Minimum Order

5,000
10,000- EMAIL

Net Name Policy

85% + $10.00
RUN CHARGES
25,000+