Kroll Direct Marketing

mIn#: 135039

BEHAVIORBASE BUSINESS INTEREST ONLINE RESPONDENTS

Segments

Respondents-
163,839   Last  3 Month +$15/M
521,222   Last  6 Month +$10/M
1,043,293   Last 12 Month +$5/M
1,483,752   Last 24 Month $90/M
Matching Opt-In Email $90/M
  Addresses
756,713 Male Respondents +$10/M
727,038 Female Respondents +$10/M
162,032 Last 6 Month Known +$25/M
  MOB's
Counts Thru 05/31/2008

Description

DELETED 12/10/2009 PER GWEN CORYELL NO LONGER MNG @ KROLL DIRECT MKTG- LAST CONFIRMED 06/26/2008

The Behaviorbase Business Interest Online respondents database extract allows direct marketers the ability to predict the future behavior that is based upon a consumers past behavior.  This database extract offers robust data that reflects previously demonstrated consumer click actions for business related related offers.

Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop.  This type of data provides one of the best windows into a consumer's course of action.  that's because unlike survey's or other forms of market intelligence, it documents what a buyers actually does instead of what he or she says.

Additional Charges:
  Domain @ $15/M
  6 Month Hotline @ $10/M

Business Related Categories:
  Home-Based Business Last-
    24 Months                         639,022
    12 Months                         498,201
     6 Months                         213,922
     6 Months MOB                      89,235
     3 Months                          85,235
     1 Month                           29,234
  Opportunity Seekers Last-
    24 Months                         934,066
    12 Months                         630,941
     6 Months                         420,399
     6 Months MOB                     162,034
     3 Months                         115,923
     1 Month                          162,393

Last Update:  06/01/2008

Date

UPDATED 06/01/2008
CONFIRMED 12/10/2009

Unit of Sale




Gender

756,713 MALE
727,038 FEMALE

Media

100% INTERNET


Addressing

EMAIL DELIVERY


Additional Charges

1 Month Hotline $20.00
3 Month Hotline $15.00
6 Month Hotline $25.00
12 Month Hotline $5.00
Gender/Sex $10.00
Demographic $15.00
SCF $10.00
State $10.00
Zip $10.00
Run Charges $10.00
Email Delivery (flat fee) $50.00

Minimum Order

5,000
10,000- EMAIL

Net Name Policy

85% + $10.00
RUN CHARGES
25,000+