BEHAVIORBASE AUTOMOTIVE INTEREST RESPONDENTS

DELETED 12/10/2009 PER GWEN CORYELL NO LONGER MNG @ KROLL DIRECT MKTG- LAST CONFIRMED 06/19/2008

The Behaviorbase Automotive Online respondents database extract allows direct marketers the ability to predict the future behavior that is based upon a consumers past behavior.

This database extract offers robust data that reflects previously demonstrated consumer click actions for automotive related offers.

Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop.  This type of data provides one of the best windows into a consumer's course of action.  that's because unlike survey's or other forms of market intelligence, it documents what a buyers actually does instead of what he or she says.

Additional Charges:
  Domain @ $15/M
  6 Month Hotline @ $10/M

Automotive Related Categories:
  Comparison Shopping Last-
    24 Months                         804,367
    12 Months                         629,041
     6 Months                          92,033
     6 Months MOB                      46,232
     3 Months                          55,329
     1 Month                           18,291
  Loans Last-
    24 Months                         309,663
    12 Months                         238,348
     6 Months                          50,293
     6 Months MOB                      29,452
     3 Months                          47,232
     1 Month                            8,523
  Special Offers/Deals Last-
    24 Months                         249,345
    12 Months                         170,839
     6 Months                          22,209
     6 Months MOB                      16,347
     3 Months                          25,234
     1 Month                           10,148

Last Update:  06/01/2008