Kroll Direct Marketing

mIn#: 135014

BEHAVIORBASE AUCTION INTEREST ONLINE RESPONDENTS

Segments

Respondents-
4,193   Last 30 Day +$20/M
15,304   Last  3 Month +$15/M
20,938   Last  6 Month +$10/M
73,045   Last 12 Month +$5/M
104,534   Last 24 Month $90/M
Matching Opt-In Email $90/M
  Addresses
53,312 Male Respondents +$10/M
51,221 Female Respondents +$10/M
14,953 Last 6 Month Known +$25/M
  MOB's
Counts Thru 06/01/2008

Description

DELETED 12/10/2009 PER GWEN CORYELL NO LONGER MNG @ KROLL DIRECT MKTG- LAST CONFIRMED 06/25/2008

The Behaviorbase Auction Online respondents database extract allows direct marketers the ability to predict the future behavior that is based upon a consumers past behavior.  This database extract offers robust data that reflects previously demonstrated consumer click actions for apparel & fashion related offers.

Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop.  This type of data provides one of the best windows into a consumer's course of action.  that's because unlike survey's or other forms of market intelligence, it documents what a buyers actually does instead of what he or she says.

Additional Charges:
  Domain @ $15/M
  6 Month Hotline @ $10/M

Last Update:  06/01/2008

Date

UPDATED 06/01/2008
CONFIRMED 12/10/2009

Unit of Sale




Gender

53,312 MALE
51,221 FEMALE

Media

100% ONLINE


Addressing

EMAIL DELIVERY


Additional Charges

1 Month Hotline $20.00
3 Month Hotline $15.00
6 Month Hotline $25.00
12 Month Hotline $5.00
Gender/Sex $10.00
Demographic $15.00
SCF $10.00
State $10.00
Zip $10.00
Run Charges $7.50

Minimum Order

5,000
10,000- EMAIL

Net Name Policy

85% + $7.50
RUN CHARGES
25,000+