DIAL UP ONLINE CONSUMERS THRUCHANNEL

These online respondents use a dial-up connection to access the Internet.  They are actively interested in and engaged in the marketplace for the purchase of literally hundreds of consumer or business products and services.

They have either responded to online offers that have been sent to them or have visited targeted websites where the data is "provided by the Useful", one of the Internets largest marketing firms.

Additional Charges:
  Domain @ $15/M
  Credit Score @ $15/M
  Language Spoken @ $15/M
  Swimming Pool @ $15/M

Domain:
  Adelphia.net                          3,149
  AIM.com                               3,405
  AOL.com                             150,486
  Bellsouth.net                        19,139
  Charter.net                           4,636
  Comcast.net                          24,610
  Cox.net                               7,884
  Earthlink.net                         8,002
  Excite.com                            2,161
  Gmail.com                            14,943
  Hotmail.com                         117,105
  Juno.com                              2,950
  MSN.com                              24,764
  Netzero.com                           3,910
  Optonline.net                         3,098
  Peoplepc.com                          6,745
  SBCGlobal.com                        28,615
  Verizon.net                          11,894
  Yahoo.com                           402,241

Lifestyle Interest/Demographics:
  Married                           1,561,455
  Single                              279,440
  Child Present in Household        1,337,652
  Presence of-
    Credit Card                       719,572
    Gold Credit Card                  444,102
  Cat Owner                           447,505
  Dog Owner                           637,738
  Computer Owner                    1,888,980
  Automotive Buff                     405,942
  Avid Reader                       1,022,639
  Cooking                             722,645
  Home/Interior Decorating            288,936
  Investor/Investing                  958,552
  Exercise                            657,699
  Traveler                            922,634
  Outdoor-
    Enthusiast                        903,777
    Outdoor Sports                    969,472

Age Range:
  19 - 24                             145,296
  25 - 34                             385,859
  35 - 44                             699,711
  45 - 54                             702,627
  55 - 64                             388,087
  64 - 74                             183,924
  75+                                  78,699

Occupation:
  Business Owner                      101,980
  Clerical/Service Employee            63,325
  Home Business                        35,538
  Middle Management Executive          32,197
  Nurse                                30,277
  Professional/Technical               90,952
  Retired                             106,696
  Sales/Marketing                      62,174
  Self Employed                        36,231
  Teacher/Educator                     25,758
  Tradesman                           103,282
  Upper Management/Executive           78,648

Education:
  Did Not Graduate HS                 342,642
  High School Graduate                907,597
  Attended College                    788,891
  College Graduate                    361,930
  Graduate Degree                     183,014

Income:
  Under $15,000                       293,337
   $15,000 -  $24,999                 246,039
   $25,000 -  $34,999                 250,354
   $35,000 -  $49,999                 406,231
   $50,000 -  $74,999                 577,685
   $75,000 -  $99,999                 372,197
  $100,000 - $124,999                 202,095
  $125,000 - $149,999                  92,600
  $150,000 - $174,999                  63,302
  $175,000 - $199,999                  20,661
  $200,000 - $249,999                  18,712
  $250,000+                            38,715

Credit Score:
  Under 499                            58,605
  500 - 549                            97,089
  550 - 599                           182,284
  600 - 649                           310,184
  650 - 699                           513,487
  700 - 749                           503,172
  750 - 799                           740,412
  800+                                176,775

Mail Order Product Buyers:
  Books                             1,166,393
  Crafts                              231,002
  Magazines Subs-
    Culinary Interest                 152,029
    Do-It-Yourself                    300,241
    Family Interest                   472,720
    Female Interest                   176,014
  Female Merchandise                  589,604
  Financial Interest Magazine         343,300
  Food/Culinary/Gourmet                41,219
  Gardening                            72,553
  Gardening Interest Magazines        182,771
  General Merchandise                 539,425
  Gifts                               385,791
  Health Interest Magazine            855,331
  Mail Order Buyer                  1,317,620
  Male Interest Magazine              171,959
  Male Merchandise                    172,886
  Opportunity Seeker Magazines        509,466
  Upscale Products                     40,839

Donor/Contributors:
  Charities                           823,162
  Environmental Causes                260,406
  General Causes                       50,618
  Health Causes                       303,829
  Political-
    Democrat                          508,946
    Republican                        669,170
  Politics                            134,218
  Religious Causes                    114,068

Ethnicity:
  African American                    158,629
  Central & Southwest Asian             2,420
  Eastern European                     67,804
  Far Eastern                          28,136
  Hispanic                            203,347
  Jewish                               65,205
  Mediterranean                       108,735
  Middle Eastern                       16,814
  Native American                       2,420
  Polynesian                            6,070
  Scandinavian                         45,970
  Southeast Asian                      11,150
  Western European                  1,518,860

Language Spoken:
  Arabic                                4,961
  Chinese                               3,191
  German                                2,008
  Hebrew                                4,415
  Hindi                                 4,115
  Italian                               5,858
  Korean                                1,538
  Polish                                1,744
  Portuguese                            4,425
  Spanish                             104,721
  Vietnamese                            3,905

Religious Beliefs:
  Buddhist                             19,095
  Catholic                            601,206
  Eastern Orthodox                     18,494
  Greek Orthodox                        6,685
  Hindu                                10,071
  Islamic                              21,146
  Jewish                               65,205
  Protestant                        1,474,017
  Shinto                                5,408

Home Value:
  Under $50,000                     1,088,331
   $50,000 -  $99,999                 230,377
  $100,000 - $199,999                 547,889
  $200,000 - $299,999                 315,461
  $300,000 - $399,999                 170,686
  $400,000 - $499,999                  94,463
  $500,000 - $749,999                 546,597
  $750,000 - $999,999                  27,257
  $1MM+                                16,576

Homeowner                           2,584,203
Renter                                202,418
Swimming Pool                         266,137

Last Update:  12/01/2009