Kroll Direct Marketing

mIn#: 132494

AUTOMOTIVE INTEREST RESPONDENTS LIFESTYLE ENHANCED

Segments

15,000 Monthly Hotline +$20/M
83,000 Quarterly Hotline +$15/M
197,000 6 Month Hotline +$10/M
1,118,910 Automotive Interest Resp $90/M
Opt-In Email Addresses $90/M
584,742 Telephone Numbers $150/M
Counts Thru 04/2008

Description

DELETED 05/05/2009 PER GWEN CORYELL OFF THE MARKET- LAST CONFIRMED 05/12/2008

These lifestyle enhanced respondents are actively interested and engaged in the marketplace for a purchase of a new or used vehicle, obtaining a price quote for a new vehicle, applying for an auto loan or an extended auto warranty.

They have either responded to online offers that have been sent to them or have visited targeted websites where the data is "provided by The Useful, one of the largest Internet marketing firms.

Additional Charges:
  Domain @ $15/M
  Connection @ $15/M

Household Demographic:
  Married                             169,614
  Single                               67,491
  Cell Phone Present                  243,888

Actual Year of Birth:
  Adult Age-
    19 - 24                            18,870
    25 - 34                            69,752
    35 - 44                           100,755
    45 - 54                            83,953
    55 - 64                            38,592
    65 - 74                            12,760
    75+                                 5,053

Children in Household:
  Child Present                       188,755
  Child Under Age 3                    76,638
  Children Age-
     4 -  6                            21,575
     7 -  9                            19,400
    10 - 12                            16,591
    13 - 18                            14,017

Income Ranges:
  Under $14.9M                         49,747
   $15M -  $24.9M                      36,408
   $25M -  $34.9M                      34,748
   $35M -  $49.9M                      51,569
   $50M -  $74.9M                      67,797
   $75M -  $99.9M                      41,140
  $100M - $124.9M                      21,997
  $125M - $149.9M                      10,340
  $150M - $174.9M                       6,266
  $175M - $199.9M                       2,441
  $200M - $249.9M                       2,210
  $250M+                                4,566

Presence of Credit Cards:
  Credit Card                          62,199
  Premium Credit Card                  35,129

Lifestyle Enthusiasts:
  Automotive Enthusiasts               38,537
  Book Reader/Avid Reader             104,120
  Cooking                              68,980
  Computer Owner/User                 129,179
  Do-It-Yourselfer                     25,031
  Exercising                           65,913
  Home Decorating                      25,512
  News & Finance                       30,768
  Opportunity Seeker                   49,131
  Outdoor Enthusiasts                  81,420
  Outdoor Sports Enthusiasts           95,958
  Traveler                            872,067

Mail Order Products Purchased:
  Books                               113,319
  Crafts/Hobbies                       20,311
  Female Merchandise                   53,275
  Gardening                             6,087
  General Merchandise                  47,352
  Gifts                                31,291
  Male Merchandise                     15,556
  Upscale Merchandise                   3,513

Contributors & Donors:
  Environmental Cause                  22,411
  General Cause                         4,112
  Health Cause                         23,304
  Political Cause                      11,859
  Political Cause - Democratic         71,773
  Political Cause - Republican         70,447
  Religious Cause                      10,546

Occupation:
  Beauty Services                         774
  Business Owner                       10,958
  Civil Servant                           503
  Clerical/Office Administration        6,654
  Computer/Professional                   523
  Doctor/Physician                        392
  Middle Management                     3,011
  Military                              1,734
  Nurse                                 3,251
  Professional/Technical               10,325
  Retired                               7,815
  Secretary/Clerical                    6,654
  Self-Employed                         4,958
  Skilled Tradesman/Laborer            10,392
  Teacher/Educator                      2,558
  Upper Management                      8,755
  Work From Home                          295

Education:
  Attended/Graduated High School      110,184
  Attended College                    103,404
  College Graduate                     40,613
  Post Graduate Studies                18,170

Religious Beliefs:
  Buddhist                              -----
  Catholic                              2,990
  Eastern Orthodox                     68,296
  Greek Orthodox                        1,871
  Hindu                                   673
  Islamic                               1,712
  Jewish                                6,596
  Mormon                                1,099
  Protestant                          189,914
  Shinto                                  611

Ethnicity:
  African American                     36,171
  Arabian                               2,492
  Chinese                               1,943
  Dutch                                 4,654
  English (British)                   118,084
  French                                9,871
  German                               18,273
  Hungarian                             1,056
  Irish                                19,053
  Italian                              10,427
  Polish                                2,799
  Portuguese                            1,471
  Scottish                             29,996
  Spanish/Hispanic                     33,078
  Swedish                               2,769
  Vietnamese                            1,052
  Welsh                                13,320

Language Spoken in Household:
  Arabic                                  893
  Chinese                                 546
  Hebrew                                  631
  Hindi                                   707
  Italian                                 703
  Portuguese                              636
  Spanish                              14,053

Realty Data:
  Swimming Pool                        10,282
  Homeowner                           154,562
  Renter                               34,552
  LOR-
          1 Year                       48,218
          2 Years                      31,627
          3 Years                      23,896
     4 -  7 Years                      62,408
     8 - 14 Years                      67,582
    15 - 19 Years                      18,916
    20 - 29 Years                      15,590
    30 - 39 Years                       5,685
    40 - 49 Years                       1,611
    50+ Years                             215

Mortgage Type:
  Conventional                         37,776
  FHA                                  11,198
  VA                                    3,588

Connection Speed:
  Broadband                           278,345
  Cable                               168,091
  Dial Up                             143,557
  Satellite                             3,031
  T1                                   15,045
  XDSL                                136,153

Domain Select:
  Adelphia.Net                          3,149
  Aim.com                               3,405
  AOL.com                             150,486
  Bellsouth.net                        19,139
  Charter.net                           4,636
  Comcast.net                          24,610
  Cox.net                               7,884
  Earthlink.net                         8,002
  Excite.com                            2,161
  Gmail.com                            14,943
  Hotmail.com                         117,105
  Juno.com                              2,950
  Msn.com                              24,764
  Netzero.com                           3,910
  Netzero.net                           2,433
  Optonline.com                         3,098
  Peoplepc.com                          6,745
  Sbcglobal.net                        28,615
  Verizon.net                          11,894
  Yhaoo.com                           402,241

Last Update:  05/01/2008

Date

UPDATED 05/01/2008
CONFIRMED 05/05/2009

Unit of Sale




Gender

402,420 MALE
347,610 FEMALE

Media

100% ONLINE RESPONDENTS


Addressing




Additional Charges

Email Delivery (flat fee) $50.00
SCF $10.00
State $10.00
Zip $10.00
Gender/Sex $10.00
Area of Interest $15.00
Demographic $15.00
1 Month Hotline $20.00
3 Month Hotline $15.00
6 Month Hotline $10.00
Run Charges $10.00

Minimum Order

5,000
10,000- EMAIL

Net Name Policy

85% + $10.00
RUN CHARGES
25,000+