Kroll Direct Marketing

mIn#: 132259

AUTOMOBILE DNA OPT IN EMAIL ADDRESSES

Segments

Daily Hotline +$75/M
Weekly Hotline +$50/M
Monthly Hotline +$25/M
Quarterly Hotline +$15/M
56,223,788 Opt-In Email Addresses $80/M
15,180,422 Male Owners +$10/M
20,802,801 Female Owners +$10/M
Counts Thru 10/31/2009

Description

This unique database contains the "dna" of automobiles in the form of a vehicle identification numbers (VIN).  The multi- sourced database has been built from responses received from new car vehicle sales surveys, as well as follow up surveys to customers who have had service performed on their vehicles at the dealership.

Additional Charges:
  Year
  Body Style
  Engine Size
  Vehicle Make @ $20/M
  Model @ $15/M

Vehicle Make:
  Data from Service Surveys-
    Acura                             249,352
    Audi                              192,919
    BMW                             6,450,401
    Buick                             944,204
    Cadillac                          597,039
    Chevrolet                       4,429,059
    Chrysler                          662,434
    Dodge                             962,891
    Ford                            2,809,273
    GMC                               916,554
    Honda                           1,463,480
    Hummer                             31,852
    Hyundai                           350,631
    Infiniti                           47,118
    Isuzu                              63,842
    Jaguar                             42,426
    Jeep                              464,575
    KIA                               977,788
    Land Rover                        114,777
    Lexus                             284,211
    Lincoln                           226,054
    Mazda                             434,529
    Mercedes Benz                     308,398
    Mercury                           306,769
    Mini                              362,690
    Mitsubishi                        226,997
    Nissan                            525,415
    Oldsmobile                        383,246
    Plymouth                           82,740
    Pontiac                         1,053,989
    Porsche                            61,625
    SAAB                              175,376
    Saturn                            226,524
    Scion                               5,721
    Subaru                            263,905
    Suzuki                             58,391
    Toyota                          1,830,941
    Volkswagen                        761,123
    Volvo                             182,683
  Data from Sales Surveys-
    Acura                              16,383
    Audi                               23,388
    BMW                               597,338
    Buick                              52,857
    Cadillac                           36,511
    Chevrolet                         865,539
    Chrysler                          119,059
    Dodge                             112,475
    Ford                              802,655
    GMC                               163,196
    Honda                             143,737
    Hummer                              5,751
    Hyundai                            42,980
    Infiniti                           12,333
    Isuzu                               5,178
    Jaguar                              3,857
    Jeep                              117,931
    KIA                               175,142
    Land Rover                         14,226
    Lexus                              28,584
    Lincoln                            13,394
    Mazda                              38,087
    Mercedes Benz                      29,112
    Mercury                            20,794
    Mini                               52,475
    Mitsubishi                         23,063
    Nissan                             73,914
    Oldsmobile                         44,377
    Plymouth                            5,460
    Pontiac                            65,721
    Porsche                             7,821
    SAAB                               10,050
    Saturn                             11,887
    Scion                               1,554
    Subaru                             24,518
    Suzuki                              7,665
    Toyota                            443,375
    Volkswagen                         52,914
    Volvo                              13,263
  Data from Vehicle VIN #s-
    Acura                             474,192
    Audi                              141,872
    BMW                             1,793,862
    Buick                           1,261,609
    Cadillac                          840,958
    Chevrolet                       8,230,247
    Chrysler                        2,051,944
    Dodge                           4,520,071
    Ford                            8,693,026
    GMC                             1,657,463
    Honda                           3,410,586
    Hummer                             43,541
    Hyundai                           360,285
    Infiniti                          253,183
    Isuzu                             121,859
    Jaguar                             77,590
    Jeep                            1,826,242
    KIA                               415,402
    Land Rover                         71,223
    Lexus                             560,210
    Lincoln                           475,167
    Mazda                             794,713
    Mercedes-Benz                     383,711
    Mercury                           757,215
    Mini                              107,455
    Mitsubishi                        774,740
    Nissan                          2,403,644
    Oldsmobile                        389,893
    Plymouth                           56,724
    Pontiac                         1,616,422
    Porsche                            38,342
    SAAB                               92,662
    Saturn                            834,408
    Scion                              76,786
    Subaru                            376,474
    Suzuki                            145,924
    Toyota                          4,492,882
    Volkswagen                        711,091
    Volvo                             207,414

Last Update:  10/31/2009

Date

UPDATED 10/31/2009
CONFIRMED 11/04/2009

Unit of Sale




Gender

15,180,422 MALE
20,802,801 FEMALE

Media

ONLINE SURVEYS/SELF
REPORTED INFO

Addressing




Additional Charges

1 Month Hotline $25.00
3 Month Hotline $15.00
Weekly/Bi-Weekly Hotline $50.00
Gender/Sex $10.00
SCF $10.00
State $10.00
Zip $10.00

Minimum Order

10,000