Kroll Direct Marketing

mIn#: 115315

CAR AND ACCESSORY TRADER CAT ACTIVE UK SUBSCRIBERS

Segments

7,050 Active Subscribers $315/M
4,224 Opt-In Email Addresses $515/M
Counts Thru 12/31/2008

Description

Published by Haymarket Publishing Ltd.

Car & Accessory Trader (CAT), is a business- to-business magazine for the automotive replacement parts, consumable and accessory market-or 'aftermarket'.

It contains news, interviews, market research and new products, and is the only UK title specifically targeting supply and distribution of these products.

Additional Charges:
  Purchasing Responsibility @ $15/M
  Parts Source @ $15/M
  Buy/Specify @ $15/M

This list is being offered for US based brokers and mailers.  All orders processed and shipped from the UK.

It is read by manufacturers and distributors of these products, including original equipment manufacturers (OEM), motor factors, car dealer parts departments and retailers on the high-street.

Job Title:
  Buyer                                      47
  Director                                  495
  General Manager                           419
  Manager                                   914
  MD/Owner/Proprietor/Partner             3,240
  Parts Manager                             275
  Sales/Marketing Director                   85
  Sales/Marketing Manager                   275
  Senior Mechanic                           138

Business/Industry Sector:
  Accessory Retailer                        756
  Cash & Carry                               51
  Fast Fit - Incl. Tire Specialist           61
  Franchise Dealer                          141
  Independent Garage                      3,927
  Manufacturer/Supplier/Importer            820
  Motor Factory                           1,153

Employee Size:
  Under 5                                 2,414
   6-10                                     759
  11-20                                     356
  21-50                                     221
  50+                                       219

Source of Parts:
  Ebay                                       73
  Independent Website                       131
  Local Independent Factor                3,106
  Local Retailer                            691
  Manufacturer Trade Parts Club           1,163
  National Factory Chain                    703

Parts Brand Specify/Buy:
(Multiple Response)   Accessories                               172
  Aircon & Cabin Filters                    820
  Batteries & Rotating Electric             809
  Braking                                 1,116
  Clutches                                1,102
  Consumables                               183
  Diagnostics                               635
  Diesel Products                           839
  Drive Belts                               516
  Engine Management                         451
  Exhaust                                 1,231
  Exterior Car Care                         749
  Filters                                   970
  Garage Equipment                          471
  Ignition Spark Plugs/Glow Plug            569
  Lighting                                  682
  Lubricants                                963
  MOT Equipment                             789
  Shock Absorbers                           834
  Steering & Suspension                     993
  Transmission Products                     489
  Wipers                                    695

Net Name Policy:  Gross names only

$50/F cancellation fee plus $10/M R/C on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Last Update:  01/01/2009

Date

UPDATED 01/01/2009
CONFIRMED 02/03/2010

Unit of Sale

$140.00/YEAR


Gender




Media

DIRECT MAIL/INTERNET


Addressing




Additional Charges

Number of Employees $15.00
Job Title $15.00
Bus/Industry Type $15.00
Geo/Geographical $15.00
Email Delivery (flat fee) $75.00
Transmission N/C

Minimum Order

3,000- POSTAL
ENTIRE FILE- EMAIL