SURVEY! PET OWNERS AND PET PRODUCT BUYERS

Survey! offers the direct marketing industry the most selectable multi-channel consumer lifestyle database on the market.  Each individual on this file has responded to a series of targeted online surveys.  This database extract offers the responses received about pets they own and pet products they purchase for them that the online survey respondent and or members of the household have purchased and use.  Many of these responses are "multi" response in nature.

Unfortunately, due to contractual reasons, we cannot identify the list owner conducting the actual online surveys.

Additional Charges:
  Presence of Pet/Animal in Home @ $20/M
  Cat Food Purchased by Brand @ $20/M
  Dog Food Purchased by Brand @ $20/M
  Pet Food Purchased @ $20/M
  Pet Medication Purchased @ $20/M

Presence of Pet/Animal in Home (multiple response):
  Cat                               4,905,138
  Dog                               6,809,583
  Dog and or Cat                      990,354
  Horse                               220,454
  Plan To Get a Puppy                 865,426
  Plan To Get a Kitten                379,678
  Plan To Get a Horse                  93,346
  Interested in Pet Offers            615,163

Cat Food Purchased by Brand (multiple response):
  9 Lives                             124,785
  Cat Treats                           87,191
  Fancy Feast                         159,903
  Friskies                            957,494
  Iams/Eukanuba                       426,359
  Kal Kan                               5,510
  Kit N Kaboodle                       29,288
  Meow Mix                            147,972
  Nutro Max Cat                        24,407
  Other Brand                       1,155,586
  Purina-
    Other Type                        631,978
    Cat Chow                           84,120
    One                                54,022
    Plan                               19,731
  Science Diet                        151,834
  Sheba                                 8,112
  Store Brand                         441,352
  Whiskas                             171,262

Dog Food Purchased by Brand (multiple response):
  Alpo                                151,077
  Gravy Train                          23,132
  Hills Science Diet                  247,949
  Iams/Eukanuba                       673,510
  Ken L Ration                          6,334
  Mighty Dog                           86,210
  Nutro Max/Natural Choice             39,130
  Other Brand                       1,665,084
  Purina- Other Type                   41,600
  Pedigree                          1,105,018
  Purina-
    Dog Chow                          982,720
    One                               123,371
    Pro Plan                           70,392
  Store Brand                         546,678

Pet Food Purchased At (multiple response):
  Grocery Store                       610,265
  Online                               26,204
  Other Store Type                    664,624
  Pet Store                           135,378
  Veterinarian                        157,099
  Wholesale Club                       53,396

Pet Medication Purchased At (multiple response):
  Mail Order                           14,359
  Online                               94,487
  Other Source                        159,183
  Pet Vitamins                         27,029
  Veterinarian                        454,831
  Flea/Tick Products-
    Cat                               182,119
    Dog                               308,661

$50/F cancellation fee plus $10/M R/C on orders cancelled prior to mail date.  Full charges apply on orders cancelled after mail date.

Last Update:  03/31/2010